Kathleen Martin

Cloud software is becoming increasingly complex, making it more and more difficult to monitor, backup and secure. 
Considering that the average cost of a data breach in the public cloud is $5 million, organizations are rethinking their cloud data protection strategies. 
This has given rise to the backup-as-a-service (BaaS) model, which allows organizations to store data in the cloud, with providers offering and managing the necessary infrastructure, software and support services. 
To help companies back up and protect their data specific to AWS, BaaS platform Clumio today released new data protection and backup capabilities for Amazon S3. AWS and Clumio will jointly demonstrate the new features at AWS re:Invent this week. 
“Amazon S3 is becoming increasingly critical to organizations, and its resident data needs to be protected,” said Chadd Kenney, VP of product at Clumio. 
However, S3 — an object storage service allowing AWS cloud customers to store data from anywhere — is a shared responsibility model that is not backed up by AWS. 
“They guarantee the availability of the platform and deal with issues like hardware failures,” said Kenney, “but you are responsible for backing up your data.”
The growth of BaaS
The global BaaS market is expected to grow by nearly $18 billion between 2022 and 2026, representing a compound annual growth rate (CAGR) of more than 33%. 
For its part, Amazon has its own built-in backup capabilities that help counter overwriting or accidental data deletion. These include versioning (maintaining multiple object versions in the same bucket), replication (copying objects across S3 buckets) and object locking (object storing through a write-once-read-many model). 
However, organizations aren’t able to restore S3 objects or an entire bucket to a specific point in time; they can only revert objects to one of their last versions, said Kenney. 
Clumio’s platform seeks to address four challenges with S3, he said: protection from accidental deletions; recovery from ransomware and cyberthreats; adherence to compliance and SLA requirements (ISO 2700X, HIPAA, SOC 2); and reduction of AWS backup costs (storage spend or lack of visibility of costs across data services and apps). 
The platform protects data lakes on Amazon S3, databases such as Amazon RDS and DynamoDB, and application data infrastructure such as Amazon EC2 and EBS. 
Continue reading: https://venturebeat.com/security/why-cloud-data-protection-calls-for-a-back-up-as-a-service-model/


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