Brianna White

Staff member
Jul 30, 2019
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Will artificial intelligence — especially generative AI — be an accelerant or a drain to the creativity and innovation of today’s workforce? No one knows for sure, but some industry observers are taking educated guesses about the direction things may take.

While the popular perception is that AI will eliminate or severely displace human creativity, it appears many humans are happy to have generative AI in their lives. A recent survey by Fishbowl, an anonymous social network for professionals, finds that 43% of professionals have used AI tools, including ChatGPT, for work-related tasks — without any prompting or even knowledge of their managers.

So we have a push-pull going on within workplaces when it comes to AI and generative AI. It may serve as a super-productive assistant to workers and professionals, or it may usurp their roles. Can AI be creative? Can it innovate on a greater scale that humans?

The conventional wisdom is that humans will always have the edge as creators and innovators. “Generative AI applications such as ChatGPT and Midjourney are threatening to upend this special status and significantly alter creative work, both independent and salaried,” according to David De Cremer, Nicola Morini Bianzino, and Ben Falk, writing in Harvard Business Review. “These new generative AI models learn from huge datasets and user feedback, and can produce new content in the form of text, images, and audio or a combination of those. As such, jobs focused on delivering content — writing, creating images, coding, and other jobs that typically require an intensity of knowledge and information — now seem likely to be uniquely affected by generative AI. What isn’t clear yet is what shape this kind of impact will take. "

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