Brianna White

Staff member
Jul 30, 2019
Workers who derive at least moderate value from AI technology are more likely to be satisfied in their jobs, according to new MIT/Boston Consulting Group Research.
A new report from MIT Sloan Management Review and Boston Consulting Group finds that despite the commonly held belief that artificial intelligence-powered automation can take workers’ jobs, 60% of employees view AI as a coworker and not a job threat.
Furthermore, organizations with employees who derive value from AI are 5.9 times as likely to see significant financial benefits from it than organizations where employees do not get value from AI, according to the report Achieving Individual—and Organizational—Value With AI.
What does it really mean to use AI?
The research, based on a global survey of 1,741 managers and interviews with 17 executives, finds that individuals derive personal value from AI “when using the technology improves their self-determination, which encompasses their competency, autonomy and relatedness,” the report said.
The report discusses what “using AI” really means and defines it as “a broad range of applications in which AI may be a more or less prominent component.” Citing Salesforce’s customer relationship management software Einstein as an example, the report explains that the tool is used for classic AI tasks: to predict customer behavior, understand customer sentiment and automate client services.
However, end users might not be aware or care that AI is behind the product’s performance.
“Many technologies have embedded, even hidden, AI components that workers may not even be aware of,” said Sam Ransbotham, professor of analytics at Boston College and guest editor for the MIT SMR Artificial Intelligence and Business Strategy Big Ideas research initiative. “When everyone is using AI to some degree—and getting value from it—familiar tropes become problematic.
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