Brianna White

Staff member
Jul 30, 2019
I recently came across an interesting article that discusses the increasing use of artificial intelligence (AI) in the field of public relations (PR). According to Prowly's "The State of PR Technology 2023," 67.8% of PR professionals are leveraging AI for idea generation, narrative creation, research, and more.

The benefits of AI in PR are clear and compelling. It streamlines communication processes, enhances decision-making, and enriches customer engagements and experiences. These tools have the potential to significantly improve our effectiveness in developing strategic messaging and customizing our outreach.

However, the article also raises an important question: In our rush to embrace these technological advancements, are we risking the loss of the human element—empathy—that is so crucial in our field?

This brings us to a critical discussion point: How can we strike the right balance between artificial intelligence (AI) and emotional intelligence (EI)? How can we ensure that while we harness the efficiency and allure of AI, we do not lose sight of the importance of human connection and empathy in our work?

I encourage everyone to read the article and share your thoughts on this topic. How do you see AI impacting our work? How can we maintain the balance between AI and EI in our PR strategies?

Looking forward to a thought-provoking discussion.

Read the article: