Brianna White

Staff member
Jul 30, 2019
Blockchain businesses don’t operate the same way normal startups do. Blockchain communities are breaking the norm because their founders don’t all come from business schools, accelerators or traditional startup channels. Rather, they are emerging from the world of chat rooms, Twitter spaces and collaborative video calls.
Regardless of what you think about the industry’s volatility or underlying value, the amount of growth that blockchain projects have seen in the last five years is nothing short of amazing.
Interviews with more than three dozen founders, CEOs and early adopters for the KryptoNurd YouTube video series this last year (in which I participated) made it apparent that the successful projects have three key commonalities. These three tips from the current crypto craze can be applied to reinvigorate any mature business or help a startup get off the ground.
1. Focus on building communities.
It’s all about the community. Crypto projects do an amazing job at creating communities that aren’t just investors but advocates. Social media chat rooms in Telegram and Discord offer direct communication between the community and the project team.
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