Lisa Sweeney, CEO of Business in Heels, was recently recognized as a one of 2021’s Top 50 Small Business Leaders by Inside Small Business.  We asked Lisa what Business in Heels was doing differently to bring women into the future of technology.
“We are all about community and supporting women in business,” Lisa explained. “It was a team effort with many of our team and Mentors going out of their way to help others. A pivotal change has been the implementation of virtual events including coffee connections, mentor mornings and the Summits.”
Lisa said one week they were meeting in person, the next week they were doing virtual hugs and toasts. From the minute COVID hit they realized the confusion, isolation and fear would all be a problem.  Immediately the team acted and launched a series of virtual events. They took the time to ring people they knew who had been majorly impacted and invited them to join.
Continue reading: https://womenlovetech.com/lisa-sweeney-on-bringing-women-into-the-future-of-technology/

From a law degree to helping grow a wedding decoration business, Louise Gilbey is keen to encourage more women to get into tech as she spreads her wings in her latest role at a leading managed service provider with offices across the UK.
Having joined razorblue in May 2021, Louise is tasked with identifying new business opportunities and talking to businesses who would benefit from using razorblue’s services. Her role is mostly focused on being out and about, keeping in touch with local businesses and getting involved in networking events to help raise awareness of the company’s vast portfolio of award-winning managed IT services.
razorblue has recently announced its most successful financial year to date, its second acquisition in as many years, and has been shortlisted in not one but two categories in the North East Business Awards.
Louise said: “Every business needs a reliable IT partner, and our products and services provide end-to-end, unified solutions. Our fantastic reputation makes my job a lot easier!  I have been in business development roles for 10 years now and over this time I have developed a large and strong network, which is integral to helping the business to grow.”
Continue reading: https://www.businessdurham.co.uk/news/the-business-development-specialist-calling-for-more-women-in-tech/

Over the course of the past year and a half, as the business world was turned on its head, conditions for some working women worsened. Without schools and child care, many parents — and overwhelmingly women — were forced to let their careers take a backseat as they cared for their families, while others had to care for parents or other family members. The impossibility of doing both well — managing a career and family responsibilities — has pushed nearly 3 million women out of the workforce as of February of this year, according to CBS News.
But if anything good has come out of the challenges posed by the pandemic, I believe it is a reconfiguration of the workforce and a newfound willingness by many companies to be flexible in their efforts to prioritize employee well-being. For women, the months ahead could be a powerful turning point in their quest to balance a career they find worthwhile and where they are valued, all while managing personal goals. Here are three ways to make the most of the post-pandemic workforce reality.
Continue reading: https://www.forbes.com/sites/forbesbusinesscouncil/2021/09/24/three-ways-for-women-to-make-the-most-of-the-post-pandemic-workforce/?sh=4df9b6407e43

Today’s Woman in Tech: Kate Sills, Lead Software Engineer at Agoric
Kate Sills is a Lead Software Engineer at Agoric, a JavaScript-native smart contract platform and PoS blockchain. Kate leads the development of Agoric’s smart contract framework, which is called Zoe. With an interest in economics and law, she has been a columnist for the Cato Institute and was previously a board member of the Tezos Commons Foundation. She graduated from the University of California at Berkeley with a degree in Computer Science.
When did you become interested in technology?
My dad is a farmer, but he also wrote computer programs for the family farm, mostly land-leveling programs in MS-DOS, that would figure out where to take dirt and move it most efficiently to level a field for the right slope. When I was about eight, I saw him working and asked if I could do it too. I wrote a few programs: one that played Mary Had A Little Lamb using computer tones and another that was a choose-your-own-adventure text-based game. But after that, I pretty much stopped programming, because I couldn’t see a direct application in my life. I did a little bit of blogging with a modified WordPress install, but I didn’t do any intensive programming outside of my own website until college.
Continue reading: https://jaxenter.com/women-in-tech-sills-175532.html

Like many companies in 2020, Bouchaine Vineyards was digitizing customer experience — fast. With stay-at-home orders in place, it shifted to virtual wine tastings via videoconference to accommodate remote life.
Virtual tastings took creative license with their digital medium: Customers could listen to jazz music from one screen while tasting a pinot noir–all while Bouchaine Vineyards managers conveyed details about the year’s vintage — on a Cisco Webex call.
That was the first step toward making the practice of wine growing and customer connection with the vineyard more concrete, said Brian Allard, Bouchaine’s direct-to-consumer director.
“We can connect customers who are computer savvy and environmentally savvy,” Allard said. “It’s changing the conversation. We’re no longer just talking about hints of cherry. Now the connection between the vineyard story and the glass is more tangible.”
From Videoconference to IoT for Microclimate Management
What began with some video calls as a way to reach customers morphed into a new mode of operations for the winery, through Internet of Things (IoT) sensors.
One of the most important challenges for the winery is how to manage its various soil “blocks,” to yield quality grapes and, thus, quality wine. These blocks, said Chris Kajani, general manager, operate as microclimates, with their own wind, temperature, humidity and other environmental characteristics.
Continue reading: https://www.iotworldtoday.com/2021/09/24/iot-helps-grape-growers-harvest-better-data-and-grapes/

Going forward, organizations that devise a well-thought-out strategy for data management and adopt technologies that tie together well are the most likely to succeed in unlocking their data’s value.
Data is only as good as its governance strategy. With organizations generating more & more data, there is an increasing need to improve data accessibility and derive more value from it. As a result, data governance issues – around how organizations manage, use, and share data across the value chain has gained increasing prominence, probably more so than ever.
According to a recent Gartner report, it’s expected that by 2022 as many as 90% of corporate strategies will recognize their data as a critical business asset, making governance in the digital age a necessary event for all governance professionals.  
The Growing Significance of Data Governance
Data is and has always been the lifeline of whatever we do. It has become even more critical now in the age of digitization. “Organizations need the right tools to unlock the purpose of collecting the data and making a good use of it to take the customer from product A to product B.” Jai Pawani, COO, HSBC India.
Continue reading: https://economictimes.indiatimes.com/tech/technology/embracing-flexible-data-governance/articleshow/86483733.cms

Digital transformation is driving new innovations in government. It relies on comprehensive, accurate data, yet agencies often hit speed bumps when they try adopting data-driven decision models.
That's because integrating data sources and feeding information into analytics systems at scale isn't enough to become a data-driven agency. Agencies and their data scientists must ensure they do not drown in a flood of data they cannot use, Forrest Hare, cyber operations solutions developer at SAIC, said.
"It's easy to get data overload and decision paralysis when you are too successful at integrating your data," he added. Agencies must find an easy, repeatable, and scalable way to distil the numbers into meaningful knowledge.
"Rapid data-driven decisions require automated sense-making," Hare said. "Without that, you need lengthy, customized analytics for each decision."
Continue reading: https://www.businessinsider.com/sc/how-government-agencies-can-use-data-better-to-make-decisions-2021-9

Data administrators must adopt effective management practices like edge caching to ensure the availability of digital resources such as files, systems, and applications.
Caching and edge computing play a critical role in enabling modern content delivery networks (CDN) and telecommunications providers that offer web services to billions of users. Edge caching refers to the practice of using intermediate storage between traditional or hyperscale data centers and end users accessing the resource.
Advancing connectivity is partly thanks to the development of edge computing infrastructure, where edge servers (or nodes) sit at the edge of networks or systems. Edge caches store frequently utilized resources closer to the end user within device or server memory for quick retrieval.
This article looks at what edge computing and caching are, the role of edge servers, and how edge caching works.
Continue reading: https://www.serverwatch.com/guides/edge-cache/

By 2025, 100 million connected vehicles will be transmitting 10 billion gigabytes of data per month. A new report by the Automotive Edge Computing Consortium offers insight into a cross-industry solution to meeting this demand.
As the number of connected vehicles in operation rises, the networks that deliver and process data will have to deal with “unprecedented and ever-increasing volumes of data from a rapidly moving vehicle,” a new white paper reports.
The Automotive Edge Computing Consortium (AECC) projects that by 2025 the number of connected vehicles will grow to about 100 million globally and the data volume transmitted between vehicles and the cloud will be about 10 exabytes — 10 billion gigabytes — of data per month.
The white paper published Wednesday (Sept. 22) by AECC, Distributed Computing in an AECC System, addresses distributed computing best practices for managing connected vehicles’ high data volumes. Among the companies represented on the AECC board of directors are Toyota, Intel, Ericsson, DENSO, Samsung, Dell-EMC, Nippon Telegraph and Telephone (NTT) and KDDI Research.
Continue reading: https://www.pymnts.com/commerce-connected/2021/connected-vehicles-will-require-new-infrastructure-to-deliver-data/

“Exascale only becomes valuable when it’s creating and using data that we care about,” said Pete Beckman, co-director of the Northwestern-Argonne Institute of Science and Engineering (NAISE), at the most recent HPC User Forum. Beckman, head of an Argonne National Laboratory edge computing project called Waggle, was insistent on one thing: edge computing is a crucial part of delivering that value for exascale.
Beckman had opened with a quote from computer architect Ken Batcher: “A supercomputer is a device for turning compute-bound problems into I/O-bound problems.” “In many ways, that is still true today,” Beckman said. “What we expect from supercomputers is that they’re so blindingly fast that really it’s bottlenecked on either reading or writing from input or output.”
“If we take that concept, though, and flip it over,” he added, “then we end up with this idea that edge computing, therefore, is a device for turning an I/O-bound problem into a compute-bound problem.”
Beckman outlined what he viewed as the new paradigm of high-performance computing: one defined by extreme data production – more than could ever be efficiently moved to supercomputers – by massive detectors and instruments like the Large Hadron Collider and radio telescopes. This paradigm, he said, resulted in a series of research problems where it would be more efficient to examine data at the edge and filter only the important or interesting data to supercomputers for heavy-duty analysis.
Continue reading: https://www.hpcwire.com/2021/09/24/the-case-for-an-edge-driven-future-for-supercomputing/

What is a smart city? A smart city is an urban area that uses technologies and networking to help improve local services and infrastructure management. For example, a smart city can harness the power of the Internet of Things (IoT), MEC and faster networking, such as 4G LTE and 5G, to reduce operational costs and provide better, faster services and information-sharing. Typically, a smart city collects data using a web of IoT-connected sensors to gather insights about how residents use the environment and access services. This data helps inform decision-makers so resources can be more appropriately allocated. As urbanization accelerates, smart cities will likely take on even more relevance. In fact, according to a report by Technavio, the market for smart cities is predicted to grow by about $2.1 trillion by 2024—and with it, smart cities' security concerns.
Continue reading: https://www.govtech.com/sponsored/smart-cities-security-concerns-and-safety-issues-5g-mec-and-security-risks

IoT has become a popular technology in every sector. From automobiles, industrial equipment, home appliances to security systems, everything is connected to the Internet. At the same time, we have seen some significant developments in IoT in web development.
IoT in Web Design & Development
If you are wondering how IoT and web development are related, read on to find out. Firstly, any network of connected devices relies on web servers as well as cloud storage for operating. Also, advanced messaging protocols are used for communication across devices. Most importantly, a user interface is needed for any user to interact with the connected devices.
Another important thing is that most IoT devices can display web content. For instance, smart appliances, TVs, laptops, wearable devices, industrial monitors, etc. Some of these devices can even be used to search the web using browsers. An example is Amazon’s Echo, which has a virtual assistant Alexa. 
So, web design and development are essential parts of any IoT project. Now, let’s see how the development of IoT is changing the web design and development sector. 
Continue reading: https://www.iotforall.com/how-is-iot-impacting-web-design-development-in-2021

So far in the Drone Disruptors series, we’ve taken a look at two distinctly different players in the drone delivery space. Israel-based Flytrex hopes to become the drone of the U.S. suburbs, flying over residential neighborhoods and airdropping cups of coffee to your backyard. Then there’s Volansi, headquartered in the Bay Area, a company seeking to fly in more remote areas – including over the ocean.
But for this week’s installment, we sat down with a company that wants to bring drones to the least remote places in the world: cities.
“We want to show how drone city networks work,” Andreas Raptopoulos, co-founder and CEO of Silicon Valley-based Matternet, told Modern Shipper. “Our vision is that a city like San Diego or San Francisco or Miami or Berlin or London should use drone delivery as one critical piece of infrastructure.”
Raptopoulos envisions a citywide drone nervous system, with drones flying above the streets between urban nodes from which they can send and receive packages. In this week’s edition of Drone Disruptors, Modern Shipper sat down with Raptopoulos to talk health care, traffic and integration.
Continue reading: https://www.freightwaves.com/news/drone-disruptors-matternet-is-taking-cities-into-the-skies

The European Union has made no secret of its ambitions to thrive on the global tech scene, particularly when it comes to blockchain.
The bloc wrapped up its blockchain week on Friday, which was hosted in Slovenia and showcased how blockchain and artificial intelligence (AI) can bolster the EU’s ambitions in its European Green deal and Digital transition.
And just last week, the EU announced it would invest in blockchain, data infrastructure and high-performance computing, which comes as part of its multi-billion-euro plan to develop technology across its member states.
By Pascale Davies  •  Updated: 24/09/2021 - 18:46
The European Union has made no secret of its ambitions to thrive on the global tech scene, particularly when it comes to blockchain.
The bloc wrapped up its blockchain week on Friday, which was hosted in Slovenia and showcased how blockchain and artificial intelligence (AI) can bolster the EU’s ambitions in its European Green deal and Digital transition.
And just last week, the EU announced it would invest in blockchain, data infrastructure and high-performance computing, which comes as part of its multi-billion-euro plan to develop technology across its member states.
What is blockchain?
When thinking about blockchain, the word Bitcoin normally doesn’t come far behind. But blockchain is not just for trading cryptocurrencies.
Blockchain is actually the shared ledger that allows the process of recording transactions and tracking assets.
Continue reading: https://www.euronews.com/next/2021/09/24/how-european-governments-can-benefit-from-blockchain-and-it-has-nothing-to-do-with-cryptos

If there’s a common thread over the past year-and-a-half, it’s dramatic change: a global pandemic amidst a politically charged and socially divisive environment, civil unrest, extreme temperatures and record-breaking weather disasters.
These disasters have all driven immense transformation. From the collaboration required between state and health care to manage COVID-19 outbreaks and vaccine appointments to remote working, adopting new ways to support customers and operating brick-and-mortar processes in a digital environment, technology has been interwoven into the response and management of crises.
While we have certainly learned a lot in the last 18 months, we must also look ahead to how these changes will shape our future. What role will technology play in helping us mitigate challenges in the new era of the pandemic? Without question, business and communities have made a dramatic shift toward investing in big data and artificial intelligence. What will be important is to understand how big data and AI will keep our infrastructure ahead of disasters and, ultimately, more resilient in dealing with future events.  
Continue reading: https://www.nextgov.com/ideas/2021/09/how-ai-and-data-can-increase-resilience-new-era-pandemic/185603/

As developers unlock new AI tools, the risk for perpetuating harmful biases becomes increasingly high — especially on the heels of a year like 2020, which reimagined many of our social and cultural norms upon which AI algorithms have long been trained.
A handful of foundational models are emerging that rely upon a magnitude of training data that makes them inherently powerful, but it’s not without risk of harmful biases — and we need to collectively acknowledge that fact.
Recognition in itself is easy. Understanding is much harder, as is mitigation against future risks. Which is to say that we must first take steps to ensure that we understand the roots of these biases in an effort to better understand the risks involved with developing AI models.
The sneaky origins of bias
Today’s AI models are often pre-trained and open source, which allows researchers and companies alike to implement AI quickly and tailor it to their specific needs.
While this approach makes AI more commercially available, there’s a real downside — namely, that a handful of models now underpin the majority of AI applications across industries and continents. These systems are burdened by undetected or unknown biases, meaning developers who adapt them for their applications are working from a fragile foundation.
Continue reading: https://techcrunch.com/2021/09/24/ai-tradeoffs-balancing-powerful-models-and-potential-biases/

• AI can be a powerful tool to combat climate change, but its role also as a contributor to emissions cannot be overlooked.
• The first step to make AI greener is to promote the practice of more holistic and multidimensional model evaluation.
• By changing our mindset that bigger is always better and by pursuing AI use cases in the environmental space, AI can be a major asset in the fight against climate change.

With record heat waves globally and extreme flooding impacting Europe and China, now is a pivotal moment to interrogate the interplay of technology and the environment, including the role of artificial intelligence (AI).
What would it take to make AI ‘greener’? On the one hand, we first need to collectively recognize that there are tangible costs to the creation and use of AI systems – and, in fact, they can be quite large. GPT-3, a recent powerful language model by OpenAI, is estimated to have consumed enough energy in training to leave a carbon footprint equivalent to driving a car from Earth to the moon and back.
Continue reading: https://www.weforum.org/agenda/2021/09/make-ai-greener-climate-solution-cop26-technology/

AI is certainly the core technology leading the smart digital transformation of our 4Th Industrial Era. Computers with AI are designed for automation activities that include, speech recognition, learning, planning, and problem solving. These technologies can provide for more efficient decision making by prioritizing and acting on data, especially across larger networks with many users and variables. AI is a catalyst for driving fundamental changes in many industries such as customer service, marketing, online banking, healthcare, business accounting, public safety, retail, education, and public transport. 
AI and Cybersecurity
We are at the doorstep of a new era of smart technology and cybersecurity is already a testing ground. The cybersecurity industry is increasingly impacted by the deployment of solutions supported by artificial intelligence. According to research from cybersecurity experts Darktrace, an attempted cyberattack during the Tokyo Olympics was thwarted thanks to the assistance of a cybersecurity artificial intelligence (AI). The firm discovered an attempted attack a week before the games began using artificial intelligence monitoring tools. AI neutralizes IoT attack that threatened to disrupt the Tokyo Olympics | Blog | Darktrace
The core of AI smart capabilities is rooted in its subcomponent of machine learning, ML. AI is largely used to protect networks as well as increase data security and endpoint security according to 850 senior IT executives surveyed in 2019 (Statista 2021). Moreover, the market of artificial intelligence in cybersecurity is expected to grow at a compound annual growth rate of 23.6% from 2020 to 2027 to reach $46.3 billion by 2027 (Meticulous Research 2020). This predicted growth is likely to increase when considering all the social changes that have been provoked by the Covid-19 pandemic – from a boost to the digital economy to the displacement of millions of workers who now work remotely. Add the exponential increase in the number of Internet of Things (IoT) connected devices, the major shortage of skilled cybersecurity workers, and rapidly growing internet attack surface, the need to automate and use AI will become a market driver for years to come.
Continue reading: https://www.forbes.com/sites/chuckbrooks/2021/09/24/three-key-artificial-intelligence-applications-for-cybersecurity/?sh=20fc2d9a7b7e

AI was intended to make the recruiting process more efficient. Instead, it’s keeping millions of job seekers from being considered 
At a time when many companies are in desperate need of workers, millions of applicants aren’t even being considered for jobs.
Why? The automated hiring programs that filter applications rejecting those applicants early in the process based on employment gaps on resumes, or a missing experience. That’s a big problem for employers when there are more than 10 million jobs open in the U.S. 
As AI has been introduced into the recruiting process in recent decades, software has taken over tasks like tracking applicants, scheduling interviews with candidates and handling background checks. Three-quarters of U.S. employers and 99% of Fortune 500 companies use automated hiring software, a recent report from Harvard Business School and Accenture noted.
Although these programs were designed to help, they might be doing more harm than good, especially when workers are in high demand and overlooked job seekers are becoming discouraged. 
Continue reading: https://www.bizjournals.com/bizwomen/news/latest-news/2021/09/ai-hiring-women-employment-gaps.html?page=all

Bandzoogle CEO Stacey Bedford had already perfected the art of running a business remotely when Zoom was still considered a sound effect for a passing car and not the household name for video meetings.
Since 2003, the Canadian tech company has been helping musicians grow their audiences and earn money from their music through its all-in-one website platform. 
You could say Bandzoogle is like The Beatles – ahead of its time. 
For starters, it moved away from the traditional workplace setting. Bedford still remembers the days when interview applicants couldn’t wrap their heads around the work-from-home concept.
“They were, like, ‘I can work from where I am comfortable, and you’re going to pay me every two weeks? Is this a real company?’” she said. “Bandzoogle sounds like it could be a circus, so convincing people that it was a legitimate business was pretty funny as we started to grow.”
Working remotely has not only been a good fit for the mother of three, it’s also removed the kind of barriers that a woman can face in the boardroom, she believes.
Continue reading: https://www.obj.ca/article/technology/working-remote-company-really-levelled-playing-field

Shalini Vadhera and Deeksha Ahuja connected at a networking event. And the duo hit it off immediately. 
“We knew we had to work together. Our thoughts on multiple things aligned, especially the idea to empower more women in India was something we immediately connected on,” says Shalini, Founder, Ready Set Jet, in a conversation with HerStory. 
Deeksha is the co-founder of Encubay Angel Network — a network of angel investors and entrepreneurs — which invested Rs 50 lakh in Ready Set Jet.  
The co-founder of the global lifestyle and beauty brand is an international influencer, a renowned celebrity make-up artist, a best-selling author, and much more. 
The serial entrepreneur uses her platform to empower women globally as she believes beauty transcends all boundaries. 
Continue reading: https://yourstory.com/herstory/2021/09/100-emerging-women-leaders-serial-entrepreneurs-women-leaders-startup/amp

Of the 40% of women graduates in science, technology engineering and mathematics (STEM), a mere 14% actually end up pursuing a career in the field. Despite this statistic, India is writing for herself an extensive list of women who have made a notable impact to the industry and the economy.
According to NASSCOM, the Indian workforce has seen a 10% rise in the number of women in technology over the last decade. Overall, women constitute around 35% of the workforce currently. One could say that women STEM professionals in the country are crossing the hurdles and are fighting the good fight. But the more important question is – what is causing a leaky funnel when it comes to women graduates choosing STEM careers. What are the major roadblocks? What steps do we need to take to make the funnel watertight?
Two segments of women are seen to be facing drawbacks in pursuing their dreams. The first segment consists of those who get deprived of primary education which is well known, but quite surprisingly, the other segment consists of the highly qualified women professionals.
Continue reading: http://bwpeople.businessworld.in/article/Addressing-The-Gender-Gap-In-STEM/23-09-2021-405846/

New cybersecurity research from Florida Tech has found that the smartphone companion applications of 16 popular smart home devices contain “critical cryptographic flaws” that could allow attackers to intercept and modify their traffic.
As Internet of Things (IoT) devices such as connected locks, motion sensors, security cameras and smart speakers become increasingly ubiquitous in households across the country, their surging popularity means more people are at risk of cyber intrusions.
“IoT devices offer the promise of security with connected locks, alarms, and security cameras,” computer engineering and sciences assistant professor TJ O’Connor and students Dylan Jessee and Daniel Campos write in their paper, Through the Spyglass: Toward IOT Companion App Man-in-the-Middle Attacks. “However, attackers can leverage the immature but pervasive nature of IoT to spy on and surveil victims.”
Continue reading: https://news.fit.edu/academics-research/apps-for-popular-smart-home-devices-contain-security-flaws-new-research-finds/

Providing computing resources at the edge of the Internet is becoming more important in modern information technology, particularly as high speed wireless data networks proliferate as well as the IoT and other smart connected things proliferate and demand grows for AI applications requiring low latency real time decisions.  Storage and memory as well as computing will play an important role in the growth of edge computing.  Let’s look at a couple of recent offering related to storing and using data at the edge, Zadara zStorage and Cloudian’s Streaming Feature Store.
Zadara announced a partnership with Zenlayer, a edge cloud service provider to provide Zadara’s consumption-based managed zStorage.  zStorage is being made available to Zenlayer North American customers and will soon expand into emerging markets such as India, China, and South America.
According to the companies’, Zadara and Zenlayer now offer managed storage solutions that businesses can deploy from on-premises data centers, private colocation facilities, or the cloud with a cost-effective, 100% OpEx model. The addition of Zadara’s xStorage enables Zenlayer to provide backup and disaster recovery solutions on a global scale – even at the edge, closer to where data is generated and consumed.
Continue reading: https://www.forbes.com/sites/tomcoughlin/2021/09/23/digital-storage-at-the-edge/?sh=4bac345d4439

Cloud technology has long been considered essential to how the modern world works, with even the most skeptical industries increasingly seeing the benefits it provides. As IoT devices become more common in the workplace and at home, edge computing will become more prevalent, which will benefit the public sector in particular.
The Internet of Things (IoT) has a lot of potential in the public sector. Autonomous transportation, traffic and lighting applications, law enforcement, health monitoring devices, and smart bin sensors to make sure trash never overflows are all possibilities.
To optimize functionality, these functions necessitate low latency applications that are processed at the network’s edge. Edge computing seems to have an advantage over cloud or centralized computing as the Internet of Things decentralizes computing infrastructure. In reality, they will have to work together closely.
Continue reading: https://enterprisetalk.com/featured/how-can-edge-computing-help-iot-reach-its-full-potential/