Experience is everything. From what we buy to where we work, everyone is seeking a more intuitive, personalized experience surrounding all that we do. The best user experiences feel effortless, offering instant recommendations that give us what we want without requiring us to spend valuable time providing our preferences. Think of any light-touch, data-rich experience leading you where you need to go, offering you something you didn’t know you needed or connecting you to the solution you were looking for.
Though everyone is familiar with the experience, not all understand what works behind the scenes to make it possible: artificial intelligence (AI).
Artificial intelligence is the oxygen that breathes life into those extraordinary user experiences.
Why do I say AI is oxygen? Because in all those instances, the AI is invisible — and that’s how you know it’s working. AI takes the data based on user preferences every day and turns it into engaging experiences.
All organizations exist in an experience market. When it comes to talent, everyone is competing to offer an experience that attracts the best-fit candidates and retains employees. Savvy companies understand that combining AI with people is the winning combination to deliver amazing experiences.
People want personalization
In the past, we viewed personalization as a “nice to have” feature — a touch as simple as getting the customer’s name right in a marketing email. However, as the pandemic accelerated digital transformation, user expectations rose, too.
Faced with increasingly digital interactions, users encountered many obstacles: hard-to-navigate sites, incomplete contact pages, and frustrating support processes. They’ve told us loud and clear that instead of a clunky, one-size-fits-none experience, they expect relevant recommendations, customized interactions, and tailored messaging reflecting what they are interested in or applicable to them.
Continue reading: https://venturebeat.com/ai/why-ai-is-the-differentiator-in-todays-experience-market/
Though everyone is familiar with the experience, not all understand what works behind the scenes to make it possible: artificial intelligence (AI).
Artificial intelligence is the oxygen that breathes life into those extraordinary user experiences.
Why do I say AI is oxygen? Because in all those instances, the AI is invisible — and that’s how you know it’s working. AI takes the data based on user preferences every day and turns it into engaging experiences.
All organizations exist in an experience market. When it comes to talent, everyone is competing to offer an experience that attracts the best-fit candidates and retains employees. Savvy companies understand that combining AI with people is the winning combination to deliver amazing experiences.
People want personalization
In the past, we viewed personalization as a “nice to have” feature — a touch as simple as getting the customer’s name right in a marketing email. However, as the pandemic accelerated digital transformation, user expectations rose, too.
Faced with increasingly digital interactions, users encountered many obstacles: hard-to-navigate sites, incomplete contact pages, and frustrating support processes. They’ve told us loud and clear that instead of a clunky, one-size-fits-none experience, they expect relevant recommendations, customized interactions, and tailored messaging reflecting what they are interested in or applicable to them.
Continue reading: https://venturebeat.com/ai/why-ai-is-the-differentiator-in-todays-experience-market/
