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Brianna White

Administrator
Staff member
Jul 30, 2019
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How to digitally break the bias and rise into leadership roles
How to digitally break the bias and rise into leadership roles
Research has shown the need to address the gender gap at leadership levels for the long-term profitability of organizations.   However, the need is not addressed primarily due to the existing bias against women employees and the missed opportunity to nurture them early on in their careers.  In this article, we elucidate how the current ‘digital’ ecosystem – the great leveler – provides a unique opportunity to break this status quo, especially for women in tech, so that they can rise into leadership roles by their own effort.
Some of you might remember the iconic Nike advertisement from the movie What Women Want which is wonderfully scripted to show how something as simple as ‘the road’ can enable gender equality.  Well, most of us might not have visited the road for a run during the pandemic, but we might have visited the other avenue that enables gender equality – social media.  
Social media became the tool of choice for women all over the world, to share their ideas and opinions, regardless of their background or nationality. And it still is!  
Unfortunately, the ‘digital’ medium – which is neither gated nor discriminates ideas based on gender – has been severely underutilized when it comes to career growth.  The LinkedIn Gender Insight Report indicates that “the professional network is more popular among males than females. 57% of all LinkedIn members are male, while females take up 43% of the total users”. And women’s participation is even lesser in developing countries. 
The potential of digital medium in women’s growth into leadership roles can be better appreciated by understanding the challenges that organizations face currently. 
Continue reading: https://www.dqindia.com/what-women-in-tech-want/
 

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