The number of companies using AI has grown significantly in recent years, from small companies up to giants like Google and Facebook. The rise of AI can be attributed to advancements in machine learning, big data analytics and cloud computing.
But there is a lot of misinformation about what exactly AI means. Let’s take a look at what it is all about and why you should care about it as an individual or as a business owner.
What are AI writing assistants and how have they changed marketing?
An AI writing assistant is software that automates one or more phases in the process of generating content for marketing purposes. AI writing assistants can help with ideation, structure and even tone and style, giving marketers more time to focus on their unique skills and to brainstorm new ideas.
Due to its wide range of capabilities, an AI writing assistant can potentially make marketers' jobs easier: It can generate content at scale while also making sure that every post has the right tone and structure according to client specifications. In addition, it can also take care of error-prone tasks such as copy editing
Many copywriters are now using AI writers to create content because software can identify the best structure and vocabulary to use, which can be a time-consuming process for copywriters. It also helps them with writer’s block by giving them new ideas on what they should write about.
AI writers are also much cheaper than human copywriters and can generate content at scale. This is thanks to their ability to learn from large sets of data and perform efficiently.
Continue reading: https://www.entrepreneur.com/article/402790
But there is a lot of misinformation about what exactly AI means. Let’s take a look at what it is all about and why you should care about it as an individual or as a business owner.
What are AI writing assistants and how have they changed marketing?
An AI writing assistant is software that automates one or more phases in the process of generating content for marketing purposes. AI writing assistants can help with ideation, structure and even tone and style, giving marketers more time to focus on their unique skills and to brainstorm new ideas.
Due to its wide range of capabilities, an AI writing assistant can potentially make marketers' jobs easier: It can generate content at scale while also making sure that every post has the right tone and structure according to client specifications. In addition, it can also take care of error-prone tasks such as copy editing
Many copywriters are now using AI writers to create content because software can identify the best structure and vocabulary to use, which can be a time-consuming process for copywriters. It also helps them with writer’s block by giving them new ideas on what they should write about.
AI writers are also much cheaper than human copywriters and can generate content at scale. This is thanks to their ability to learn from large sets of data and perform efficiently.
Continue reading: https://www.entrepreneur.com/article/402790
