What data management leaders see for the sector in 2022

[Kathleen Martin]

According to thought leaders in the data management sector, we'll be using some new terminology when talking about enterprise data in 2022.
CTOs and IT managers at all levels will be defining and testing terms like "data as code" and "just-in-time" data analytics for their own production use cases.
AI will be working overtime in the data management space, enabling call centers to mine more cogent information from customers, patching gaps in supply chains, and bolstering healthcare services, both locally and in the cloud.  
Today's data centers remain the nerve center of the enterprise, and automation is powering new levels of agility and digital transformation.
Here are some cogent predictions about what we can expect to see on the data management side of IT in 2022:
WE WILL BEGIN TO HEAR 'DATA AS CODE' FREQUENTLY

The Infrastructure as Code movement, in which infrastructure is automatically deployed, is gaining traction. Infrastructure and applications, however, deliver little value without data. Organizations will need to be able to dynamically clone, distribute, and destroy data copies on demand, so they can develop, test, analyze, build AI/ML models, and meet regulatory requirements. As machines generate more data, IT organizations will not be able to manage data by hand. They will need to make data as dynamic and automatic as infrastructure and applications.  Stephen Manley, CTO, Druva

 
AI WILL BE READING BETWEEN THE LINES WITH CUSTOMERS

A major trend in customer service data management for 2022 will be the use of AI to unlock data that is kept in all of the conversations that customers have with contact-center agents. The technology used to review all of these conversations has been in place for a while, but vendors in the space (Genesys, NICE, Twilio, Cisco) are all actively promoting this as a use case -- and even using it as a springboard to start providing solutions for sales and marketing. It's a big play for them. There have been a number of acquisitions in this sector, notably Twilio buying Segment for $3 billion. Max Ball, Pricipal Analyst, Forrester Research

Continue reading: https://www.zdnet.com/article/what-data-management-leaders-see-for-the-sector-in-2022/