Blockchain Creative Labs, a Los Angeles-based company owned by Fox entertainment, is looking to dive deeper into the future of Web3. The platform has already been experimenting with non-fungible tokens (NFTs) and Web3 experiences, and it is now looking to find ways to create content and distribute it on Fox’s platform, all while taking baby steps, according to the company’s CEO.
“We believe we can leverage the Fox platform to teach people what it means [for] them to value a digital good [and] the value of an NFT,” Blockchain Creative Labs CEO Scott Greenberg said during an interview with CoinDesk at NFT.NYC.
The Web3 native platform launched with a tie-in with the Fox prime-time series “The Masked Singer,” releasing NFT packs via the MaskVerse, which lets users purchase collectibles using a credit card or crypto.
Those efforts were followed by IRL experiences at music festivals like South by Southwest.
In June of last year, Fox tapped Greenberg, who was then the CEO of animation studios Bento Box Entertainment, to lead the network's efforts to develop “Krapopolis,” an animated series that would live entirely on the blockchain.
The partnership also marked Fox’s commitment to NFTs, placing $100 million behind the project. “Krapopolis,” derived from “Rick and Morty,” will air next fall on Hulu, Greenberg said.
Continue reading: https://uk.sports.yahoo.com/news/web3-adoption-inevitable-blockchain-creative-165244035.html
“We believe we can leverage the Fox platform to teach people what it means [for] them to value a digital good [and] the value of an NFT,” Blockchain Creative Labs CEO Scott Greenberg said during an interview with CoinDesk at NFT.NYC.
The Web3 native platform launched with a tie-in with the Fox prime-time series “The Masked Singer,” releasing NFT packs via the MaskVerse, which lets users purchase collectibles using a credit card or crypto.
Those efforts were followed by IRL experiences at music festivals like South by Southwest.
In June of last year, Fox tapped Greenberg, who was then the CEO of animation studios Bento Box Entertainment, to lead the network's efforts to develop “Krapopolis,” an animated series that would live entirely on the blockchain.
The partnership also marked Fox’s commitment to NFTs, placing $100 million behind the project. “Krapopolis,” derived from “Rick and Morty,” will air next fall on Hulu, Greenberg said.
Continue reading: https://uk.sports.yahoo.com/news/web3-adoption-inevitable-blockchain-creative-165244035.html
