Over the past fifteen years (seven of which have been in blockchain and crypto), I've been fortunate to work for a global bank, a blockchain and crypto startup, and two global management consulting firms. I've been on both sides of the boardroom table when it comes to sales pitches. Based on lessons learned (the hard way), I wanted to share my top ten tips for blockchain and crypto startups and vendors when pitching to corporates:
1. Objective / Outcome
When reaching out to prospective clients via email or LinkedIn, be polite, brief, and clear about why you want to meet and how your product or service might benefit the potential customer. Multiple lengthy paragraphs will result in parts not being read or the whole message ignored. The adage 'If I had more time, I would have written a shorter letter' comes to mind.
Top Tip: Personalization
A simple but essential thing to do. When a potential client/customer agrees to meet, share a sample agenda to ensure you will cover what is important for them, not just you. Remember, this is about their business needs and how your product or service will help them.
Top Tip: Check In
1. Objective / Outcome
When reaching out to prospective clients via email or LinkedIn, be polite, brief, and clear about why you want to meet and how your product or service might benefit the potential customer. Multiple lengthy paragraphs will result in parts not being read or the whole message ignored. The adage 'If I had more time, I would have written a shorter letter' comes to mind.
Top Tip: Personalization
- Address the person you are messaging by their name and make an effort to show you are sending a tailored note and not just a mass email.
A simple but essential thing to do. When a potential client/customer agrees to meet, share a sample agenda to ensure you will cover what is important for them, not just you. Remember, this is about their business needs and how your product or service will help them.
Top Tip: Check In
- Drop a note to the primary client point of contact the day before to ensure the meeting is going ahead; share the agenda again and the attendees on your side.
