Today’s consumer companies and business-to-business (B2B) firms are finding themselves in a fast-paced, competitive race to attract and secure new clients.
One approach that’s increasingly gaining popularity is customer engagement. Customer engagement entails prioritizing long-term relationships with consumers and B2B clients. It’s about working to develop and maintain relationships throughout multiple interactions and across various channels.
The research suggests profound benefits for companies that invest in customer engagement solutions. At a glance:
One approach that’s increasingly gaining popularity is customer engagement. Customer engagement entails prioritizing long-term relationships with consumers and B2B clients. It’s about working to develop and maintain relationships throughout multiple interactions and across various channels.
The research suggests profound benefits for companies that invest in customer engagement solutions. At a glance:
- Engaged customers result in a 23% premium over the average customer in terms of profitability, revenue and relationship growth.
- Compared to non-engaged customers, engaged consumers buy 90% more frequently, spend 60% more per transaction and are 5 times more likely to stick to a brand in the future.
- Companies that effectively engage customers are 2.2 times more likely to experience an increase in market share.
- 66% of consumers did more business with at least one company because of good customer service.
