It’s no secret that artificial intelligence (AI) is changing the world as we know it. From retail to healthcare, nearly every industry is being disrupted by AI in one way or another. And advertising is no exception.
• According to Accenture, two-thirds of organizations are planning investments in AI over the next year, with investments expected to boost revenue by over 30% over the next four years.
• Gartner predicts that AI will be responsible for creating $3.9 trillion in business value this year alone.
• Marketing consultant group Infosys believes that nearly 85% of customer interactions will be managed by AI.
Advertising is an industry where creativity is one of the most important elements. While AI has been a part of advertising for a long time now, its role has been limited to targeted media and data analysis. However, with the advent of more powerful AI technologies, it is now starting to play a more significant role in the creative process itself. AI is combining with human creatives to provide insights and directions that creatives can alter. Ad agencies are beginning to use AI to create better ads faster and more cheaply.
For example, Wieden+Kennedy created a campaign for Nike using AI. The AI program they used helped them come up with ideas for ads, and then the team created the actual ads themselves. This was done by analyzing Nike’s past marketing campaigns and then using that data to generate creative.
Continue reading: https://www.forbes.com/sites/forbesagencycouncil/2022/05/16/the-future-of-creativity-in-advertising-is-ai-for-real-this-time/?sh=44ed8d8023f7
• According to Accenture, two-thirds of organizations are planning investments in AI over the next year, with investments expected to boost revenue by over 30% over the next four years.
• Gartner predicts that AI will be responsible for creating $3.9 trillion in business value this year alone.
• Marketing consultant group Infosys believes that nearly 85% of customer interactions will be managed by AI.
Advertising is an industry where creativity is one of the most important elements. While AI has been a part of advertising for a long time now, its role has been limited to targeted media and data analysis. However, with the advent of more powerful AI technologies, it is now starting to play a more significant role in the creative process itself. AI is combining with human creatives to provide insights and directions that creatives can alter. Ad agencies are beginning to use AI to create better ads faster and more cheaply.
For example, Wieden+Kennedy created a campaign for Nike using AI. The AI program they used helped them come up with ideas for ads, and then the team created the actual ads themselves. This was done by analyzing Nike’s past marketing campaigns and then using that data to generate creative.
Continue reading: https://www.forbes.com/sites/forbesagencycouncil/2022/05/16/the-future-of-creativity-in-advertising-is-ai-for-real-this-time/?sh=44ed8d8023f7
