2022 promises to be the year that more companies leverage the power of data and artificial intelligence (AI) technologies to spur business growth. Companies around the globe were put on the defensive when the pandemic rapidly increased the demand for digital services, revealing gaps in digital experiences and databases and accelerating digital transformation across industries.
Now, more enterprises are able to move from reactive to proactive operational strategies. This includes investing in data and AI innovations, which are rapidly advancing in capabilities and accessibility. The following are my top data and AI predictions for digital businesses in 2022:
Holistic platforms will reign over point solutions.
Over time, most businesses have collected data and/or AI tools that each solve a specific operational problem. This can lead to conflicting information across departments or a difficult juggling act as technologies advance. In 2022, we will see a collective shift away from point solutions toward holistic platforms that offer a suite of business solutions. We saw this trend begin in the digital experience analytics space in 2021, as the industry consolidated through a series of mergers and acquisitions.
Consolidation will continue in 2022, which will lead to more holistic DEA solutions that offer deeper insights into the full customer journey rather than siloed pieces (i.e., A/B testing, customer clicks, consumer survey, conversion rates, session replay, etc.). Digital experience intelligence will be a key part of this platform shift. As an extension of DEA, DXI uses machine learning and AI to provide businesses with a comprehensive picture of the customer experience by owning and analyzing the bulk of customer experience data.
Continue reading:
https://www.forbes.com/sites/forbestechcouncil/2022/02/18/predictions-how-data-and-ai-will-shape-business-growth-in-2022/?sh=73bed7693b61
Now, more enterprises are able to move from reactive to proactive operational strategies. This includes investing in data and AI innovations, which are rapidly advancing in capabilities and accessibility. The following are my top data and AI predictions for digital businesses in 2022:
Holistic platforms will reign over point solutions.
Over time, most businesses have collected data and/or AI tools that each solve a specific operational problem. This can lead to conflicting information across departments or a difficult juggling act as technologies advance. In 2022, we will see a collective shift away from point solutions toward holistic platforms that offer a suite of business solutions. We saw this trend begin in the digital experience analytics space in 2021, as the industry consolidated through a series of mergers and acquisitions.
Consolidation will continue in 2022, which will lead to more holistic DEA solutions that offer deeper insights into the full customer journey rather than siloed pieces (i.e., A/B testing, customer clicks, consumer survey, conversion rates, session replay, etc.). Digital experience intelligence will be a key part of this platform shift. As an extension of DEA, DXI uses machine learning and AI to provide businesses with a comprehensive picture of the customer experience by owning and analyzing the bulk of customer experience data.
Continue reading:
https://www.forbes.com/sites/forbestechcouncil/2022/02/18/predictions-how-data-and-ai-will-shape-business-growth-in-2022/?sh=73bed7693b61
