Think about “Buffy the Vampire Slayer.” It was more than a show, it was one of the internet’s first cultural juggernauts: Fans obsessed in chat rooms, they wrote fan fiction, they organized conventions.
People did that for free. They did it because they loved Buffy and they wanted to be part of the world. In some ways they even expanded that universe, imbuing the Buffy “brand” – the intellectual property – with added value.
But what if fans could be rewarded for their work?
“Buffy was amazing television, but think about all of the fan communities around the show,” says Lindsey McInerney, CEO of Sixth Wall, a Web3 entertainment startup, and former head of technology and innovation at Anheuser-Busch InBev. “I think Web3 will give people an opportunity to participate in some of that in a much larger way.”
“Buffy” had a rabid fan base because it was entertaining. And entertainment is a key part of McInerney’s thesis.
“Entertainment will bring the first 100 million, 500 million people to Web3,” McInerney says. That is one reason she co-founded Sixth Wall, along with the actresses Mila Kunis and Lisa Sterbakov and others. They are already cranking out content, including the NFT (non-fungible token)-injected animated “Stoner Cats,” which stars Kunis (along with a wild cast that includes actor Chris Rock and Ethereum blockchain co-founder Vitalik Buterin). Other content that was produced in partnership with animated studio Toonstar is “The Gimmicks,” a raunchy animated wrestling comedy that lets the community help tell the story (here’s my in-depth profile), as well as a “digi-physical” comic book series called “Armored Kingdom,” and soon an upcoming crypto trading card game.
Continue reading: https://www.coindesk.com/layer2/2022/10/13/its-always-the-community-web3-and-the-future-of-movies/
People did that for free. They did it because they loved Buffy and they wanted to be part of the world. In some ways they even expanded that universe, imbuing the Buffy “brand” – the intellectual property – with added value.
But what if fans could be rewarded for their work?
“Buffy was amazing television, but think about all of the fan communities around the show,” says Lindsey McInerney, CEO of Sixth Wall, a Web3 entertainment startup, and former head of technology and innovation at Anheuser-Busch InBev. “I think Web3 will give people an opportunity to participate in some of that in a much larger way.”
“Buffy” had a rabid fan base because it was entertaining. And entertainment is a key part of McInerney’s thesis.
“Entertainment will bring the first 100 million, 500 million people to Web3,” McInerney says. That is one reason she co-founded Sixth Wall, along with the actresses Mila Kunis and Lisa Sterbakov and others. They are already cranking out content, including the NFT (non-fungible token)-injected animated “Stoner Cats,” which stars Kunis (along with a wild cast that includes actor Chris Rock and Ethereum blockchain co-founder Vitalik Buterin). Other content that was produced in partnership with animated studio Toonstar is “The Gimmicks,” a raunchy animated wrestling comedy that lets the community help tell the story (here’s my in-depth profile), as well as a “digi-physical” comic book series called “Armored Kingdom,” and soon an upcoming crypto trading card game.
Continue reading: https://www.coindesk.com/layer2/2022/10/13/its-always-the-community-web3-and-the-future-of-movies/
