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Kathleen Martin

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The 148-page State of IoT report researched by IoT Analytics highlighted recent IoT-related news stories, 100 largest IoT-related funding rounds of the last nine months, major acquisitions, the company’s input on 36 current trends, and a view of the IoT vendor landscape.
IoT Analytics says the success of an entire technology business can depend on understanding which market segments remain attractive and which ones are limiting their budgets.
Markets can change radically in a matter of months, and technology vendors need to be aware of these changes and be ready to pivot, IoT Analytics says.
The IoT Analytics report also included its views of the growth prospects and general sentiment in 20 industry verticals, the four main global regions, and 10 elements of the IoT stack.
Here are the highlights:
Overall state of IoT: Clearly accelerating, hampered by the chip shortage
Digital technology markets in general have seen steady and pervasive momentum in 2021.
As Accenture CEO Julie Sweet puts it in her conference call last 24 June: “The dynamics in the market we are seeing are not only of recovery from the lower spending pattern at the onset of the pandemic but a more sustained growth in demand as companies race to modernize and accelerate their digital initiatives.”
Nordic Semiconductor CEO Svenn-Tore Larsen says that this digital acceleration has clearly reached IoT markets.
IoT Analytics CEO Knud Lasse Lueth agrees, but adds there are two main concerns: the shortage of IoT semiconductor chips and the ongoing regional impacts of COVID-19 in APAC, Latin America, and Africa.
Regional view: North America and Europe leading out of the pandemic
Tech budgets in 2021 and going into 2022 differ greatly by region. These budgets are still strongly correlated to regional COVID-19 impacts, with North America and Europe increasing IoT tech spending, while most places in APAC and the rest of the world are cautious when it comes to innovation and tech investments.
Overall business sentiment across all companies in North America has surpassed pre-COVID-19 levels. In North America in the second quarter (Q2) of 2021, business sentiment indexed at 107, compared to an index of 100 in Q2 2019. Europe is also strong at 104, according to the report.
Technology view: Opportunities across the entire stack
Addressing some of the current demand trends in the market will help them strengthen their solutions and win customers. Here are eight important technology topics that customers are increasingly willing to pay for (the State of IoT report covers many additional and more technology-specific trends):
Continue reading: https://itwire.com/internet-of-things/iot-analytics-state-of-iot-report-details-trends-and-overview-of-the-iot-vendor-landscape.html
 

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