Artistic autonomy has probably been a fraught issue since the dawn of time. Even artists like Michelangelo had to balance creative desires with the whims of his patrons, at times sacrificing artistic integrity for his livelihood. While the advent of the creator economy emboldens contemporary artists to create what they choose to (and how), the relationship between creators and the platforms that host them—like YouTube, Twitch and TikTok—can still be parasitic. Such platforms rely on digital talent to drive user engagement, yet creators receive only a small fraction of the revenue they generate. Throughout my experience in running an agency that works with content creators and artists, this is something I’ve witnessed firsthand.
Recently, we have expanded to working with brands within the blockchain and Web3 space, which is how I recognized the opportunities it presents to artists and content creators. A decentralized, blockchain-based Web3 framework provides artists with complete control over their business, empowering content creators in unprecedented ways. Here are three of the most significant:
Ownership
In the current creator economy, creators rarely own the media they produce with full control. Instagram, for example, can use user content for promotional purposes, as well as distribute, copy, modify and sell users’ material. It can even transfer these rights to third parties. For those, like content creators, who devote large amounts of time to producing original media, this can be immensely frustrating. In Web3 environments, however, digital creators can use blockchain technology to establish digital copyright. Creators can tokenize their content as NFTs (non-fungible tokens), which use blockchain technology to demonstrate the provenance and ownership of media.
Continue reading: https://www.forbes.com/sites/forbesagencycouncil/2022/05/16/how-web3--blockchain-tech-can-empower-artists/?sh=29d6c4f17483
Recently, we have expanded to working with brands within the blockchain and Web3 space, which is how I recognized the opportunities it presents to artists and content creators. A decentralized, blockchain-based Web3 framework provides artists with complete control over their business, empowering content creators in unprecedented ways. Here are three of the most significant:
Ownership
In the current creator economy, creators rarely own the media they produce with full control. Instagram, for example, can use user content for promotional purposes, as well as distribute, copy, modify and sell users’ material. It can even transfer these rights to third parties. For those, like content creators, who devote large amounts of time to producing original media, this can be immensely frustrating. In Web3 environments, however, digital creators can use blockchain technology to establish digital copyright. Creators can tokenize their content as NFTs (non-fungible tokens), which use blockchain technology to demonstrate the provenance and ownership of media.
Continue reading: https://www.forbes.com/sites/forbesagencycouncil/2022/05/16/how-web3--blockchain-tech-can-empower-artists/?sh=29d6c4f17483
