A single idea doesn’t work in an omnichannel world. The customer landscape has changed—customer attention and the windows of opportunity to make an impact have changed.
So how do you really know if your marketing is working? Is it being seen by the right person at the right time? Are consumers seeing content that actually means something to them and will result in action?
The answer? You need to understand human decision-making first.
Artificial intelligence (AI) can help marketers determine the next best actions for customers. I am the CEO of an AI solution, and I've found that even before the data comes in, it's important for brands to understand the people in your audience.
Because customer journeys are being compressed and there are now far more complicated pathways to purchase, by automating, gathering and analyzing available data, you can deliver actionable human understanding for your brand.
Let me take you through three examples of how to use AI data in your business practices and tell you when, where and how consumers interact with brand messages.
Continue reading: https://www.forbes.com/sites/forbesbusinesscouncil/2022/04/20/how-to-use-ai-data-to-check-if-your-marketing-efforts-are-working/?sh=93cf85c1cbe5
So how do you really know if your marketing is working? Is it being seen by the right person at the right time? Are consumers seeing content that actually means something to them and will result in action?
The answer? You need to understand human decision-making first.
Artificial intelligence (AI) can help marketers determine the next best actions for customers. I am the CEO of an AI solution, and I've found that even before the data comes in, it's important for brands to understand the people in your audience.
Because customer journeys are being compressed and there are now far more complicated pathways to purchase, by automating, gathering and analyzing available data, you can deliver actionable human understanding for your brand.
Let me take you through three examples of how to use AI data in your business practices and tell you when, where and how consumers interact with brand messages.
Continue reading: https://www.forbes.com/sites/forbesbusinesscouncil/2022/04/20/how-to-use-ai-data-to-check-if-your-marketing-efforts-are-working/?sh=93cf85c1cbe5
