Entrepreneurs should treat AI tools as colleagues. This article highlights how they can use AI tools to navigate rapid changes, build a solid workplace culture in a hybrid work environment, and manage internal communications.
Contrary to press-propagated blames on rapid industry changes, unforeseen circumstances and uncontrollable crises, most business failures boil down to poor corporate culture. Interestingly, how corporate culture is perceived has changed just as rapidly as industries have evolved in recent times.
In the 20th and early 21st centuries, assessment of corporate culture focused almost entirely on how businesses treated their customers. For instance, the dent in Blackberry’s culture was caused by the company prioritizing its smartphone technology over customers’ needs. Meanwhile, how customers interact with technology was changing.
More recently, corporate culture has more to do with how companies manage communication internally than with their public relations. This is even more critical to a company’s survival because employees’ access to mainstream media has loudened behind-the-scene activities.
Top management has awakened to this reality. Now, appropriate internal measures are taken to enhance external outlooks. Some of these measures include DEI and ESG programs.
Amazing enough, the effect of these efforts goes beyond an enhanced outlook. The attraction of stellar candidates for employment, public reputation and the eventual survival of companies are loosely hanging on this "corporate culture" thread.
Continue reading: https://www.entrepreneur.com/article/422890
Contrary to press-propagated blames on rapid industry changes, unforeseen circumstances and uncontrollable crises, most business failures boil down to poor corporate culture. Interestingly, how corporate culture is perceived has changed just as rapidly as industries have evolved in recent times.
In the 20th and early 21st centuries, assessment of corporate culture focused almost entirely on how businesses treated their customers. For instance, the dent in Blackberry’s culture was caused by the company prioritizing its smartphone technology over customers’ needs. Meanwhile, how customers interact with technology was changing.
More recently, corporate culture has more to do with how companies manage communication internally than with their public relations. This is even more critical to a company’s survival because employees’ access to mainstream media has loudened behind-the-scene activities.
Top management has awakened to this reality. Now, appropriate internal measures are taken to enhance external outlooks. Some of these measures include DEI and ESG programs.
Amazing enough, the effect of these efforts goes beyond an enhanced outlook. The attraction of stellar candidates for employment, public reputation and the eventual survival of companies are loosely hanging on this "corporate culture" thread.
Continue reading: https://www.entrepreneur.com/article/422890
