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Kathleen Martin

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The lives of customers are constantly evolving as the Internet of Things (IoT) gadgets become more commonplace. Similarly, as the number of people using the internet and IoT grows, so does eCommerce, which is projected to be the future of retail, since the majority of the growth occurs online.
As a way to better serve customers all across the globe, retailers are getting ready to use the Internet of Things. Retail and eCommerce businesses alike may benefit from staying on top of digital marketing trends in order to remain profitable and competitive. According to BusinessWire, the global internet of things in retail market size is expected to reach USD 182.04 billion by 2028. These statistics show how well this technology is changing the eCommerce sector.
But how would IoT in eCommerce business benefit in the long run? What changes are currently taking place or being implemented, and how does this impact eCommerce? Have companies that sell goods and services online successfully reached out to prospective customers?
Benefits From IoT for Your Ecommerce Business
Let’s take a look at some of the most promising ways that the adoption of IoT in eCommerce might benefit online retail.
1. Improved Logistics and Tracking
Using IoT, merchants have more insight into the order fulfillment process so they can better satisfy the needs of customers who purchase more online. For online companies, IoT technology provides the ability to follow customers’ orders from the time they are placed until they arrive at their doorsteps.
As a result of management systems, retailers can now trace every item of inventory, no matter where they are. Data such as traffic conditions, weather, location, and employees’ identities may all be accessed using cloud-based technologies like GPS and RFID (Radio-Frequency Identification).
2. Automating Shipping and Delivery (Plus: Optimizing Truck Routes)
As an eCommerce company, you want to be able to keep an eye on the inventory in your warehouses and know what is in and out of stock. For merchants, inventory management can be made simpler by integrating IoT sensors and RFID tags into their systems, eliminating the need to physically engage store managers to check their inventory.
Continue reading: https://www.iotforall.com/ways-the-internet-of-things-iot-can-help-your-ecommerce-business
 

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