Everyone reading this has been told or has told someone that a cross-platform strategy is critical for brand visibility, recall, and, ultimately, sales. Yet, marketers worldwide will nod in agreement when I say implementing an effective cross-platform strategy is easier said than done.
That is until artificial intelligence (AI) became easily accessible and understandable.
Cross-Platform Marketing Strategy Is Of Absolute Importance
Today, there are myriad marketing channels and innumerable ways to get your brand in front of your target audience. Audiences are typically present across multiple channels and frequently switch between them a dozen times per day. This customer behavior has already been recognized as a goldmine of an opportunity for brands to make it to the top of their customer’s minds and stay there.
Companies that have strong cross-channel customer engagement see 89% of their customers return for more (compared to 33% for companies that have weak cross-channel customer engagement). Add to this the discovery that about 90% of customers expect consistent interactions with a brand, regardless of channel, and it becomes abundantly clear that cross-platform marketing is a must-do.
So, what exactly is preventing brands from implementing cross-platform strategies?
Critical Challenges To Overcome
The biggest challenge we see today is not a lack of data, but rather a sense of being overwhelmed by the data that brands already have. For every channel or customer touchpoint that a brand invests in, there exists an application to collect the details of the interaction. Now imagine the multiple channels and touchpoints a brand sets up, and juxtapose that with the software collecting that information.
Continue reading: https://inc42.com/resources/how-startups-can-use-ai-to-build-cross-platform-growth-strategies/
That is until artificial intelligence (AI) became easily accessible and understandable.
Cross-Platform Marketing Strategy Is Of Absolute Importance
Today, there are myriad marketing channels and innumerable ways to get your brand in front of your target audience. Audiences are typically present across multiple channels and frequently switch between them a dozen times per day. This customer behavior has already been recognized as a goldmine of an opportunity for brands to make it to the top of their customer’s minds and stay there.
Companies that have strong cross-channel customer engagement see 89% of their customers return for more (compared to 33% for companies that have weak cross-channel customer engagement). Add to this the discovery that about 90% of customers expect consistent interactions with a brand, regardless of channel, and it becomes abundantly clear that cross-platform marketing is a must-do.
So, what exactly is preventing brands from implementing cross-platform strategies?
Critical Challenges To Overcome
The biggest challenge we see today is not a lack of data, but rather a sense of being overwhelmed by the data that brands already have. For every channel or customer touchpoint that a brand invests in, there exists an application to collect the details of the interaction. Now imagine the multiple channels and touchpoints a brand sets up, and juxtapose that with the software collecting that information.
Continue reading: https://inc42.com/resources/how-startups-can-use-ai-to-build-cross-platform-growth-strategies/
