As more Indians are signing up for digital services in the post-pandemic world, start-ups are increasingly leveraging Artificial Intelligence (AI) and Machine Learning (ML) to redefine consumer experience and fuel the growth of their businesses.
“Right from reading the customer behavior and making the right recommendations to maintaining product quality and judging behavioral changes, AI and ML play a vital role in business development,” explains Jayesh Jose, chief technology officer at FreshToHome — an online firm that sells fresh fish and meat.
Start-ups deploy AI and ML to gather rich insights on pricing, demand prediction, product mix and customer preference. Using AI and Internet of Things (IoT) for perishable items in its cold chain ensures safe processing from sourcing till delivery, says Jose. “Earlier businesses used to depend on historical data or past performances but now there are behavioral changes, making that data inadequate. At FreshToHome, we use adaptive AI that learns in real-time rather than the typical AI drawing primarily from past insights. This is where the role of AI and ML becomes even more relevant today than in the pre-pandemic times," he adds.
Continue reading: https://www.fortuneindia.com/enterprise/how-start-ups-use-ai-to-spur-business-growth/106083
“Right from reading the customer behavior and making the right recommendations to maintaining product quality and judging behavioral changes, AI and ML play a vital role in business development,” explains Jayesh Jose, chief technology officer at FreshToHome — an online firm that sells fresh fish and meat.
Start-ups deploy AI and ML to gather rich insights on pricing, demand prediction, product mix and customer preference. Using AI and Internet of Things (IoT) for perishable items in its cold chain ensures safe processing from sourcing till delivery, says Jose. “Earlier businesses used to depend on historical data or past performances but now there are behavioral changes, making that data inadequate. At FreshToHome, we use adaptive AI that learns in real-time rather than the typical AI drawing primarily from past insights. This is where the role of AI and ML becomes even more relevant today than in the pre-pandemic times," he adds.
Continue reading: https://www.fortuneindia.com/enterprise/how-start-ups-use-ai-to-spur-business-growth/106083
