K
Kathleen Martin
Guest
While many companies invest all their marketing dollars in digital marketing, leaders in the public relations (PR) space claim they can achieve similar or better results combining public relations with artificial intelligence. Artificial intelligence (AI) and other advanced technologies have penetrated every aspect of life. In a survey of 6000 consumers, 33 percent responded that they think they use AI technology; in reality, 77 percent were using AI.
Public relations is often an integral part of companies, big or small. But traditionally, most PR operations rely on humans. For instance, press releases, memos, and other written communication are done by PR specialists, either inside the company or hired through an agency.
AI is now making strides in the PR industry, with many impressive tools in the market utilizing AI to improve PR capabilities for PR agencies and businesses alike. Still, PR has a long way to go toward fully embracing AI.
Here are five ways AI can benefit and change PR:
Speech to Text Conversion
AI’s capabilities to transcribe speech can come in handy for PR teams immensely. This technology can be a big time saver because there’s a lot of use of audio speech in PR, from transcribing interviews to writing about podcasts.
PR agents can record interviews and speeches and transcribe them using AI-based tools. With natural language processing (NLP) technology, such tools may be able to not only transcribe audio but also translate it without losing context.
Contact Search and Recommendation
Perhaps the biggest benefit AI can offer PR is to identify and recommend contacts from media to pitch. In the State of PR 2021 report, 34 percent of PR professionals said that finding journalists is their biggest challenge. It’s time-consuming, and often unsuccessful.
Continue reading: https://www.forbes.com/sites/melaniefine/2022/10/02/how-leaders-are-investing-in-artificial-intelligence-to-improve-public-relations/?sh=79bf520327bb
Public relations is often an integral part of companies, big or small. But traditionally, most PR operations rely on humans. For instance, press releases, memos, and other written communication are done by PR specialists, either inside the company or hired through an agency.
AI is now making strides in the PR industry, with many impressive tools in the market utilizing AI to improve PR capabilities for PR agencies and businesses alike. Still, PR has a long way to go toward fully embracing AI.
Here are five ways AI can benefit and change PR:
Speech to Text Conversion
AI’s capabilities to transcribe speech can come in handy for PR teams immensely. This technology can be a big time saver because there’s a lot of use of audio speech in PR, from transcribing interviews to writing about podcasts.
PR agents can record interviews and speeches and transcribe them using AI-based tools. With natural language processing (NLP) technology, such tools may be able to not only transcribe audio but also translate it without losing context.
Contact Search and Recommendation
Perhaps the biggest benefit AI can offer PR is to identify and recommend contacts from media to pitch. In the State of PR 2021 report, 34 percent of PR professionals said that finding journalists is their biggest challenge. It’s time-consuming, and often unsuccessful.
Continue reading: https://www.forbes.com/sites/melaniefine/2022/10/02/how-leaders-are-investing-in-artificial-intelligence-to-improve-public-relations/?sh=79bf520327bb
