AI is an essential part of a modern publisher's toolkit. It’s core to the audience, product development, creative testing and measurement, and it's expanding into more dynamic areas such as creative creation, ad targeting and identity management in a post-cookie world.
Meanwhile, social channels such as YouTube and Facebook are already completely AI-driven, meaning there’s no human contact for content recommendations and algorithms to control the feed.
But for more traditional publishers? Not as much. There’s a perception that AI is a slippery slope that takes the secret sauce out of content curation and editorial tone. Many publishers have viewed content like art (rightly so) and perceived AI as something cold and impersonal.
And that’s too bad because AI has a lot to offer in how to best select, tailor and present engaging content discovery experiences to complement the sacred editorial work. It doesn’t have to mean that publishers will need to hand over the reins to AI, but there is a marriage waiting to happen.
Continue reading: https://www.forbes.com/sites/forbestechcouncil/2022/04/27/how-editorial-ai-is-transforming-publisher-engagement-and-monetization/?sh=be1950538b6b
Meanwhile, social channels such as YouTube and Facebook are already completely AI-driven, meaning there’s no human contact for content recommendations and algorithms to control the feed.
But for more traditional publishers? Not as much. There’s a perception that AI is a slippery slope that takes the secret sauce out of content curation and editorial tone. Many publishers have viewed content like art (rightly so) and perceived AI as something cold and impersonal.
And that’s too bad because AI has a lot to offer in how to best select, tailor and present engaging content discovery experiences to complement the sacred editorial work. It doesn’t have to mean that publishers will need to hand over the reins to AI, but there is a marriage waiting to happen.
Continue reading: https://www.forbes.com/sites/forbestechcouncil/2022/04/27/how-editorial-ai-is-transforming-publisher-engagement-and-monetization/?sh=be1950538b6b
