Insurance company Lemonade requires customers making claims to upload a video explaining their loss. But when the upstart insurer earlier this year said on Twitter that artificial intelligence analyzes these videos for “non-verbal cues” that may suggest fraud, the company received a barrage of angry messages on social media.
“There’s a wide range of possible uses of digital technologies in the space,” says Luke Stark, who studies the ethical and social impacts of artificial intelligence and machine learning as an assistant professor at Western University in London, Ontario. “They range from the plausibly occasionally useful-but-problematic to the doesn’t-work-at-all and problematic.”
The Lemonade episode highlights both corporate America’s growing investment in detecting lying and deception and the potential backlash when details of such technology become public.
“They struggle with talking about fraud for a variety of reasons. It’s almost like there is no winning there,” says Vijay Balasubramaniyan, co-founder and CEO of Pindrop, who claims his company’s product is 99.5 percent effective in correctly identifying who is calling and 80 percent in detecting fraudsters. Pindrop says its clients include five of the top seven insurers and eight of the top 10 banks.
Continue reading: https://www.consumerreports.org/artificial-intelligence/how-companies-use-artificial-intelligence-to-detect-lying-a4041224738/
“There’s a wide range of possible uses of digital technologies in the space,” says Luke Stark, who studies the ethical and social impacts of artificial intelligence and machine learning as an assistant professor at Western University in London, Ontario. “They range from the plausibly occasionally useful-but-problematic to the doesn’t-work-at-all and problematic.”
The Lemonade episode highlights both corporate America’s growing investment in detecting lying and deception and the potential backlash when details of such technology become public.
“They struggle with talking about fraud for a variety of reasons. It’s almost like there is no winning there,” says Vijay Balasubramaniyan, co-founder and CEO of Pindrop, who claims his company’s product is 99.5 percent effective in correctly identifying who is calling and 80 percent in detecting fraudsters. Pindrop says its clients include five of the top seven insurers and eight of the top 10 banks.
Continue reading: https://www.consumerreports.org/artificial-intelligence/how-companies-use-artificial-intelligence-to-detect-lying-a4041224738/
