The world of digital advertising continues to change around us. As marketers look for ways to get their ads in front of their target audience and increase conversions, consumers are demanding more effort be made to secure their data and privacy.
By using everything from ad blockers to stop unwanted banner ads from following them across the internet every time they express interest in something to demanding more transparency about the type of data being collected while they’re browsing, consumers are trying to take back control of their online experience.
Regarding how brands use their data for marketing and advertising, according to recent data from Merkle (registration required), while many believe there are benefits, 44% of consumers believe that some ads can be invasive, and 23% are unwilling to share their personal information no matter the benefit.
So, where do advertisers and consumers go from here? Some think the answer may lie in blockchain technology.
Continue reading: https://www.cmswire.com/digital-marketing/how-blockchain-is-changing-advertising/
By using everything from ad blockers to stop unwanted banner ads from following them across the internet every time they express interest in something to demanding more transparency about the type of data being collected while they’re browsing, consumers are trying to take back control of their online experience.
Regarding how brands use their data for marketing and advertising, according to recent data from Merkle (registration required), while many believe there are benefits, 44% of consumers believe that some ads can be invasive, and 23% are unwilling to share their personal information no matter the benefit.
So, where do advertisers and consumers go from here? Some think the answer may lie in blockchain technology.
Continue reading: https://www.cmswire.com/digital-marketing/how-blockchain-is-changing-advertising/
