Brianna White

Staff member
Jul 30, 2019
Artificial intelligence (AI) revolutionizes how we consume and create data and information. However, this transformation comes with its own challenges, particularly the rise of fake content. This raises a crucial question: How can we trust what we hear, see, and consume on the Internet? Could existing technologies help address this growing lack of trust?

Interestingly, one such technology that might offer a solution is blockchain. Initially hailed as transformative, blockchain struggled to gain traction in the business world. However, its key features—decentralized data storage and transparent, immutable digital records—could be precisely what we need to bring accountability, privacy, and trust to AI.

High-Quality Data and AI

AI-enabled software and apps are making significant strides in various business sectors, offering real-time data access. However, they often face limited data access and authentication challenges. This frequently results in low-quality data, which can lead to inaccurate predictions.

Blockchain can be a game-changer here. It provides vast amounts of data not owned by any single entity, making it both immutable and accessible to everyone. Additionally, blockchain ensures the implementation and compliance of specific analytics, data, and rules securely and sequentially through "Smart Contracts." With their immutable digital records, these smart contracts can help us understand AI's framework and the source of its data, thereby addressing trust issues. The best part? Blockchain enables real-time access to high-quality data without compromising data security and privacy.

Real-World Application: MOBS

Take, for example, MOBS, a blockchain-based video marketplace for buying and selling smartphone videos. Users can put their videos up for sale, and potential buyers, like marketers, can sift through them to find what they need. The MOBS blockchain then creates a smart contract that directly apportions money to the content creator based on engagement views and rates. This ensures that all customer details, app data, and financial transactions are publicly accessible, immutable, and recorded in real time. The result is fair, secure, and faster transactions, guaranteeing data accuracy and authenticity and eliminating the need for intermediaries.

Join the Discussion

Could blockchain be the key to restoring trust in AI-generated content? How else might these technologies converge to solve data authenticity and security issues? Share your thoughts, and let's explore the possibilities together!

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