How AI Is Changing the Future of Digital Marketing

[Brianna White]

Artificial Intelligence is the process of analyzing millions of patterns through machine learning. By studying these patterns, AI can make well-thought-out decisions that humans simply can’t.
AI and data science are used in every sector to automate and ease processes. Marketing is no different. The use of data science in digital marketing plays a critical role in any campaign. And organizations making proper use of it are getting huge advantages over their competitors, including:

• Dynamic audience segmentation
• Personalized product recommendations
• Consumer journey optimization

These tasks are all done with AI. Sure, you and your team could do these things manually. But leveraging AI allows you to use your time more effectively. Let’s see how AI is transforming conventional marketing:
Targeted Marketing
Since the rise of the internet, people spend nearly all their time online. Be it through social media, browsing, or work. Because of this, consumer data is becoming more and more accessible — and the days of mass-targeted marketing are gone.
AI can analyze mountains of data, assigning people tags based on what they are interested in at the moment, what their income is, where they are located, etc. Using these data points, you can market your product or service more accurately to the right audience, without extra friction and waste.
Continue reading: https://www.unite.ai/how-ai-is-changing-the-future-of-digital-marketing/