For many, the mention of artificial intelligence conjures up images of robot arms performing surgery or one ubiquitous car brand that’s well on its way to developing self-driving vehicles. While these are certainly compelling examples, they don’t tell the whole story about artificial intelligence—which is that it’s already quietly powering many of the experiences we have every day.
For instance, artificial intelligence is thriving in the world of content marketing. But where exactly are content marketers already employing artificial intelligence? How do they see it developing in the near future? And what can your own business do to stay on top of this important shift?
Understanding AI in the Context of Content
Artificial intelligence (AI) is a term that describes the “simulation of human intelligence.” Machines and digital platforms can use AI to learn new functions (machine learning) automatically, read human languages (natural language processing), and even write or speak those languages (natural language generation).
In the context of content, AI brings a lot to the table. Artificial intelligence can process and identify patterns in vast volumes of data instantly. This gives content marketers the information they need to quickly understand how consumers respond to campaigns, what tweaks to make to improve performance, and which new marketing trends to pursue next.
Continue reading: https://www.devprojournal.com/technology-trends/ai/how-ai-is-changing-content-marketing/
For instance, artificial intelligence is thriving in the world of content marketing. But where exactly are content marketers already employing artificial intelligence? How do they see it developing in the near future? And what can your own business do to stay on top of this important shift?
Understanding AI in the Context of Content
Artificial intelligence (AI) is a term that describes the “simulation of human intelligence.” Machines and digital platforms can use AI to learn new functions (machine learning) automatically, read human languages (natural language processing), and even write or speak those languages (natural language generation).
In the context of content, AI brings a lot to the table. Artificial intelligence can process and identify patterns in vast volumes of data instantly. This gives content marketers the information they need to quickly understand how consumers respond to campaigns, what tweaks to make to improve performance, and which new marketing trends to pursue next.
Continue reading: https://www.devprojournal.com/technology-trends/ai/how-ai-is-changing-content-marketing/
