Brianna White

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Staff member
Jul 30, 2019
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For as long as digital and engineering progress have existed, people have approached the emergence of new technologies with resistance, skepticism and even fear.
This is true now of technologies including the internet, robotics, and artificial intelligence (AI).
With advancing technology allowing automation to replace jobs, algorithms to make decisions on behalf of humans, and machines to predict what your next purchase might be, it’s understandable that there is some social fear and unrest about today’s digital technologies.
Having worked with AI and machine learning technologies over the last decade, I know that we’re only just beginning to discover and apply their potential to improve and add value to our lives, particularly in advertising. Here’s a look at some of the ways AI is improving the advertising industry.
Evidence suggests that AI is creating more jobs than it is displacing
There’s now plenty of evidence showing that AI is creating more jobs than it is replacing. Continue reading: https://www.campaignasia.com/article/how-ai-is-boosting-advertisings-value/473703
 

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