Auto dealerships have lagged behind other retail industries in their usage of data-driven marketing.
It is understandably difficult for small to midsize companies to have the resources to access and analyze their data, let alone incorporate it into their marketing strategies. As a result, most dealers continue to do the same old generic email blasts and postcards to large segments of their database.
For resource-challenged dealers, one of the most promising developments in 2022 is the incorporation of artificial intelligence into marketing strategies. By now, most dealers have a basic understanding of how AI can be used to support employees and automate processes.
But did you know AI can also be used to leverage customer-relationship management (CRM) data to create targeted and personalized marketing campaigns?
AI + Data = Marketing Success
According to PricewaterhouseCoopers’ “Experience is Everything” report, 75% of U.S. consumers cite “experience” as a key factor in purchasing decisions. The most important aspects of experience are speed, convenience and getting the right information at the right time.
Data-driven marketing powered by artificial intelligence promises to deliver all three aspects of the optimal customer experience.
Continue reading: https://www.wardsauto.com/dealers/how-ai-enhances-data-driven-marketing
It is understandably difficult for small to midsize companies to have the resources to access and analyze their data, let alone incorporate it into their marketing strategies. As a result, most dealers continue to do the same old generic email blasts and postcards to large segments of their database.
For resource-challenged dealers, one of the most promising developments in 2022 is the incorporation of artificial intelligence into marketing strategies. By now, most dealers have a basic understanding of how AI can be used to support employees and automate processes.
But did you know AI can also be used to leverage customer-relationship management (CRM) data to create targeted and personalized marketing campaigns?
AI + Data = Marketing Success
According to PricewaterhouseCoopers’ “Experience is Everything” report, 75% of U.S. consumers cite “experience” as a key factor in purchasing decisions. The most important aspects of experience are speed, convenience and getting the right information at the right time.
Data-driven marketing powered by artificial intelligence promises to deliver all three aspects of the optimal customer experience.
Continue reading: https://www.wardsauto.com/dealers/how-ai-enhances-data-driven-marketing
