It’s not surprising that artificial intelligence is making waves in every industry it touches. Currently, AI digital marketing campaigns are increasing and revolutionizing the online marketing space. In fact, it’s likely you have already purchased a product or service that you found due to AI-powered digital marketing.
Artificial intelligence (AI) enables business marketers to maneuver the vast online space and build connections with potential buyers. That said, below are ways in which AI is changing digital marketing for businesses.
1. Ultra-Personalized Campaigns
Artificial intelligence can help digital marketers create personalized marketing campaigns for leads, prospects, and customers. Nowadays, nearly all digital marketing techniques require a lot of personalization. While there are tools that segment your audience based on age, gender, browsing patterns, and interests, they may not provide enough information for a personalization campaign.
Currently, it is common for a specific target audience to view different marketing messages, headlines, and photos from another group. However, machine learning and AI goes further into making your marketing campaigns ultra-personal. AI allows marketers to segment their audience into even smaller groups.
For instance, instead of targeting 1000 people, you can create a small niche audience, say of 50 or fewer people. These marketing messages can even contain references to previous products they purchased. Fortunately, such personalization can be applied to various marketing channels, including Facebook, Twitter, and Email marketing.
Continue reading: https://www.goshennews.com/news/how-ai-can-affect-your-digital-marketing-campaigns/article_40d2c94a-9997-11ec-8bfb-831a4748be41.html
Artificial intelligence (AI) enables business marketers to maneuver the vast online space and build connections with potential buyers. That said, below are ways in which AI is changing digital marketing for businesses.
1. Ultra-Personalized Campaigns
Artificial intelligence can help digital marketers create personalized marketing campaigns for leads, prospects, and customers. Nowadays, nearly all digital marketing techniques require a lot of personalization. While there are tools that segment your audience based on age, gender, browsing patterns, and interests, they may not provide enough information for a personalization campaign.
Currently, it is common for a specific target audience to view different marketing messages, headlines, and photos from another group. However, machine learning and AI goes further into making your marketing campaigns ultra-personal. AI allows marketers to segment their audience into even smaller groups.
For instance, instead of targeting 1000 people, you can create a small niche audience, say of 50 or fewer people. These marketing messages can even contain references to previous products they purchased. Fortunately, such personalization can be applied to various marketing channels, including Facebook, Twitter, and Email marketing.
Continue reading: https://www.goshennews.com/news/how-ai-can-affect-your-digital-marketing-campaigns/article_40d2c94a-9997-11ec-8bfb-831a4748be41.html
