Words matter. Your organization knows it, and so do your customers; they engage with your business only when you clearly communicate how you can help them.
Getting your signal through the noise has never been more challenging. Businesses are sending out an estimated seven trillion messages a month, most of them ignored—or worse, actively avoided; the customers who receive them may cut off contact entirely.
Why are so few messages hitting the mark? Because it’s difficult to tailor marketing campaigns and messages to thousands or millions of customers at once while incorporating the complex data, channels, and other inputs that give these messages the authenticity that drives outcomes.
With cookies and other third-party customer data on the way out, companies need to make better use of their proprietary data and get a competitive advantage from their content. Organizations need to personalize their customer experiences at scale and focus on strategic decisions that drive growth instead of using their human capital in an inefficient effort to continually recalibrate campaigns.
Continue reading: https://hbr.org/sponsored/2021/11/growing-your-business-through-ai-powered-language
Getting your signal through the noise has never been more challenging. Businesses are sending out an estimated seven trillion messages a month, most of them ignored—or worse, actively avoided; the customers who receive them may cut off contact entirely.
Why are so few messages hitting the mark? Because it’s difficult to tailor marketing campaigns and messages to thousands or millions of customers at once while incorporating the complex data, channels, and other inputs that give these messages the authenticity that drives outcomes.
With cookies and other third-party customer data on the way out, companies need to make better use of their proprietary data and get a competitive advantage from their content. Organizations need to personalize their customer experiences at scale and focus on strategic decisions that drive growth instead of using their human capital in an inefficient effort to continually recalibrate campaigns.
Continue reading: https://hbr.org/sponsored/2021/11/growing-your-business-through-ai-powered-language
