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Kathleen Martin

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Google’s business platform services just became a lot more conversational.
Google Cloud announced yesterday a new AI-powered service product, Bot-in-a-Box, which is a Google Cloud Platform (GCP) Business Messages feature designed to assist enterprises in initiating conversations with customers. GCP Business Messages is a conversational messaging service designed to enable organizations to connect with people to answer questions that come through Google Search, YouTube, Gmail, Google Maps, or their own business channels.
Bot-in-a-Box uses natural-language understanding and Google’s Dialogflow software to create chatbots that can understand and respond to customer questions without developers needing to write code. Using machine learning to understand a customer’s request, Bot-in-a-Box features Custom Intents, which finds the information a customer needs without human intervention.
Dialogflow CX is a virtual agent that handles concurrent conversations with a company’s users. The module is designed to understand the nuances of human language. Dialogflow translates end-user text or audio during a conversation into structured data that apps and services can understand. Bot-in-a-Box users can design and build a Dialogflow agent to handle the types of conversations required for their business. A Dialogflow agent, similar to a human call center agent, can be trained to handle expected conversation scenarios, and training does not need to be overly explicit, according to Google.
Custom Intents is a Google product that aims to allow marketers to target people currently researching specific topics, products, and solutions on the web, using display or YouTube video ad campaigns.
While in the process of serving a customer, a Bot-in-a-Box also can display an existing customer FAQ document, whether it’s from a web page or an internal document, to keep the service simple and easy to follow.
Beta users of Bot-in-Box have included Walmart, Tango Technology, Levi’s, and Albertsons. They have utilized AI-powered Business Messages since its launch on all platforms in February, Google said, reporting that the automation of customer conversations has helped employees save time.
Continue reading: https://venturebeat.com/2021/11/18/google-cloud-encourages-more-conversational-ai-with-bot-in-a-box/
 

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