Generative AI (gen AI) was born on November 30, 2022, with the release of ChatGPT, and it’s been moving 100 miles an hour ever since, drawing in 100 million people and counting. As new and surprisingly powerful as gen AI is, we can already see how companies will incorporate gen AI capabilities into their businesses’ strategies and operations. Our experience with two earlier, explosive technologies show you how.
- The BYO explosion of the late 2000s taught us how to incorporate employee-led disruption. We learned that when employees brought personal technology to solve customer and business problems. We empowered, guided, and protected employees and the firm while taking advantage of the new value that personal technologies in business brought.
- The mobile, social, original internet explosions taught us how to respond to and take advantage of customer-led disruption. We built mobile apps to help customers in their mobile moments of need; we adopted social media communications to improve engagement and collaboration; and we tooled up to take full advantage of the business models shaped by the internet.
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