Artificial intelligence (AI) is taking the world by storm, due largely to its potential to dramatically change how we live and work.
Major tech giants are scrambling to embrace AI and are racing to develop new products. Meanwhile, some businesses are determining how to use AI to become more efficient, engage customers and tap new revenue. Others are more skeptical, citing concerns about ethics and compliance. Some critics are downright doomsayers, proclaiming AI to be the inevitable end of humanity.
The volume of AI noise and opinions is intense; for AI company marketers, the challenge is rising above the fray, particularly when media and potential customers are chasing after the shiniest new object.
The question is, how do these companies stand out—particularly when newer, potentially flashier businesses are dominating the headlines and jostling for market share? It can be a challenge for companies that have been offering AI technology for years to both compete for attention with modern media darlings and simultaneously convey the value and importance of AI.
Here are four tips to overcoming these challenges based on my experience as the CMO of an AI company:
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