From better forecasting to dynamic risk analysis, artificial intelligence (AI) now plays a key role in modern enterprise sales.
As it turns out, science fiction vastly miscalculated the role AI would play in everyday life. Instead of creating an army of lifelike robots who are one bad day away from a Terminator-style uprising, AI has proven its value in many real-world applications that are transforming industries, and enterprise sales operations are no exception.
AI eliminates much of the guesswork and manual data analysis that historically went hand-in-hand with enterprise sales while preventing revenue leakage at scale. Teams that incorporate AI into their day-to-day operations will find themselves at a significant advantage.
Here are just a few ways AI is changing the game.
1. Actionable Guided Selling
Guided selling is a critical part of the modern sales process. In a nutshell, guided selling helps consumers find the products or services that best suit their needs, increasing sales and conversions for the business. Brands often implement software on their websites and apps that can make intelligent recommendations and lead buyers through the process from start to finish.
These days, there's a lot of technology involved in guided selling. AI helps by automating the process based on behavioral trends and uncovering effective next steps while providing full-funnel visibility for managers and other members of the revenue operations organization. The most effective guided selling tools constantly measure past performance and iterate based on hard data to provide the optimal path to success. The more accurate the data, the more effective sales reps can be.
Continue reading: https://www.forbes.com/sites/forbestechcouncil/2022/03/03/five-ways-artificial-intelligence-is-reshaping-enterprise-sales-operations/?sh=6cc5750f6c06
As it turns out, science fiction vastly miscalculated the role AI would play in everyday life. Instead of creating an army of lifelike robots who are one bad day away from a Terminator-style uprising, AI has proven its value in many real-world applications that are transforming industries, and enterprise sales operations are no exception.
AI eliminates much of the guesswork and manual data analysis that historically went hand-in-hand with enterprise sales while preventing revenue leakage at scale. Teams that incorporate AI into their day-to-day operations will find themselves at a significant advantage.
Here are just a few ways AI is changing the game.
1. Actionable Guided Selling
Guided selling is a critical part of the modern sales process. In a nutshell, guided selling helps consumers find the products or services that best suit their needs, increasing sales and conversions for the business. Brands often implement software on their websites and apps that can make intelligent recommendations and lead buyers through the process from start to finish.
These days, there's a lot of technology involved in guided selling. AI helps by automating the process based on behavioral trends and uncovering effective next steps while providing full-funnel visibility for managers and other members of the revenue operations organization. The most effective guided selling tools constantly measure past performance and iterate based on hard data to provide the optimal path to success. The more accurate the data, the more effective sales reps can be.
Continue reading: https://www.forbes.com/sites/forbestechcouncil/2022/03/03/five-ways-artificial-intelligence-is-reshaping-enterprise-sales-operations/?sh=6cc5750f6c06
