Ever since its inception, the internet has been changing constantly. Right now, I think we are witnessing one of the biggest developments yet—the change from Web 2.0 to Web3. Web3 could solve structural problems for users and digital marketers. It could also open up new opportunities for businesses.
The Transition From Web 1.0 To Web3
It may sound unbelievable to some, but the internet is more than 30 years old. According to TechTarget, Web 1.0, the World Wide Web many of us know, was created in 1989 by Tim Berners-Lee. This first iteration of the internet enabled users to access websites and read or download information. To this day, many organizations are offering Web-1.0-type content.
In the early 2000s, the World Wide Web as we knew it went through its first major step change. Rather than being static, content became more interactive. Website users started generating their own content as opposed to simply consuming the information in front of them.
To acknowledge the change, TechTarget explains that Tim O’Reilly helped coin the term Web 2.0. Social media platforms like Facebook and Instagram are among the best-known representatives of Web 2.0 technology.
Web3 is the latest stage in these developments, and it is still evolving. The TechTarget article explains that the early forms of the internet were based on centralized databases that drove the delivery of content and applications, but Web3 could turn the tables.
Continue reading:
https://www.forbes.com/sites/forbescommunicationscouncil/2022/08/30/entering-a-new-era-what-web3-could-mean-for-digital-marketers/?sh=7dffc0a56f5d
The Transition From Web 1.0 To Web3
It may sound unbelievable to some, but the internet is more than 30 years old. According to TechTarget, Web 1.0, the World Wide Web many of us know, was created in 1989 by Tim Berners-Lee. This first iteration of the internet enabled users to access websites and read or download information. To this day, many organizations are offering Web-1.0-type content.
In the early 2000s, the World Wide Web as we knew it went through its first major step change. Rather than being static, content became more interactive. Website users started generating their own content as opposed to simply consuming the information in front of them.
To acknowledge the change, TechTarget explains that Tim O’Reilly helped coin the term Web 2.0. Social media platforms like Facebook and Instagram are among the best-known representatives of Web 2.0 technology.
Web3 is the latest stage in these developments, and it is still evolving. The TechTarget article explains that the early forms of the internet were based on centralized databases that drove the delivery of content and applications, but Web3 could turn the tables.
Continue reading:
https://www.forbes.com/sites/forbescommunicationscouncil/2022/08/30/entering-a-new-era-what-web3-could-mean-for-digital-marketers/?sh=7dffc0a56f5d
