K
Kathleen Martin
Guest
The integration of technology in many traditional and well-established sports and leagues including the NFL, MLB and English Premier League is a frequently debated topic as its usage and efficiency is still being fine tuned.
The Drone Racing League, on the other hand, is relying on and leveraging technology to continue its rapid growth among a predominately younger demographic not only in the United States, but around the globe.
DRL more than doubled its broadcast reach from last season, offering its high-speed drone racing to audiences across six continents with 13 sports networks broadcasting into more than 250 million households in over 140 markets worldwide.
“We’re just getting started,” DRL president Rachel Jacobson says. “I think about such fertile ground. I think about all we’ve accomplished here and all that we’ll set out to do.
“The ambition is really high, and there’s absolutely no reason we are not a multi-billion-dollar company and mainstream sports property.”
Founded in 2015 by Nicholas Horbaczewski, Drone Racing League pits the world’s greatest drone pilots against each other as they navigate their drones around live and virtual races via first-person view (FPV) at speeds of 80 mph.
Not only is DRL a competitive sports league, but similar to Formula E, is a testing ground and incubator for emerging technologies around drones, FPV, automation and more. Society’s increasing reliance on these technologies has helped contribute to DRL’s popularity.
“We’re going to be the sport that isn’t just the testing ground, but everything fans love about gaming, tech and crypto is going to be right in front of them to get engaged with our sport,” Jacobson says. “The younger demographic for us is an absolute home run because of that technology piece. The world runs on technology now.
“We aren’t expecting them to sit through hours and hours of sports or entertainment to find out who the winner is. Our heats are a minute long so it’s low commitment but incredible immersion of all the things they love right in front of their eyes.”
Continue reading: https://www.forbes.com/sites/michaellore/2022/02/21/drone-racing-league-doubles-broadcast-reach-thanks-to-growing-global-interest/?sh=70467caa2125
The Drone Racing League, on the other hand, is relying on and leveraging technology to continue its rapid growth among a predominately younger demographic not only in the United States, but around the globe.
DRL more than doubled its broadcast reach from last season, offering its high-speed drone racing to audiences across six continents with 13 sports networks broadcasting into more than 250 million households in over 140 markets worldwide.
“We’re just getting started,” DRL president Rachel Jacobson says. “I think about such fertile ground. I think about all we’ve accomplished here and all that we’ll set out to do.
“The ambition is really high, and there’s absolutely no reason we are not a multi-billion-dollar company and mainstream sports property.”
Founded in 2015 by Nicholas Horbaczewski, Drone Racing League pits the world’s greatest drone pilots against each other as they navigate their drones around live and virtual races via first-person view (FPV) at speeds of 80 mph.
Not only is DRL a competitive sports league, but similar to Formula E, is a testing ground and incubator for emerging technologies around drones, FPV, automation and more. Society’s increasing reliance on these technologies has helped contribute to DRL’s popularity.
“We’re going to be the sport that isn’t just the testing ground, but everything fans love about gaming, tech and crypto is going to be right in front of them to get engaged with our sport,” Jacobson says. “The younger demographic for us is an absolute home run because of that technology piece. The world runs on technology now.
“We aren’t expecting them to sit through hours and hours of sports or entertainment to find out who the winner is. Our heats are a minute long so it’s low commitment but incredible immersion of all the things they love right in front of their eyes.”
Continue reading: https://www.forbes.com/sites/michaellore/2022/02/21/drone-racing-league-doubles-broadcast-reach-thanks-to-growing-global-interest/?sh=70467caa2125
