Machine Learning and Artificial Intelligence (AI) are oft-cited buzzwords in our contemporary conversations about property operations and analytics -- but what are their meanings and, more importantly, how can their application benefit multifamily business operations?
If you are encountering these concepts in internal meetings, vendor presentations, and sessions at conferences -- but wish to take a deeper dive, you've come to the right place. This article aims to demystify the concepts of Machine Learning and discuss their role in the broader context of Marketing Analytics.
So, first, the terminology.....
What is Machine Learning? How is it different from Artificial Intelligence?
Machine learning is a method of data analysis used in computer software to identify patterns in data and make recommendations for optimization based on those patterns.
Artificial Intelligence is a broader discipline, that includes Machine Learning -- but also represents a higher level of cognition. An example of Artificial Intelligence technology would be in certain types of robotics, where a more human-like sense of reasoning would be applied -- such as with self driving cars -- whereas Machine Learning is more focused on analysis and logic.
In this article, we will focus on Machine Learning, as a fundamental concept for building Marketing Analytics systems.
Continue reading: https://www.multifamilyinsiders.com/multifamily-blogs/brandon-hornibrook-multifamily-marketing-machinelearning-analytics?utm_source=MHN&utm_medium=MHN&utm_campaign=Content
If you are encountering these concepts in internal meetings, vendor presentations, and sessions at conferences -- but wish to take a deeper dive, you've come to the right place. This article aims to demystify the concepts of Machine Learning and discuss their role in the broader context of Marketing Analytics.
So, first, the terminology.....
What is Machine Learning? How is it different from Artificial Intelligence?
Machine learning is a method of data analysis used in computer software to identify patterns in data and make recommendations for optimization based on those patterns.
Artificial Intelligence is a broader discipline, that includes Machine Learning -- but also represents a higher level of cognition. An example of Artificial Intelligence technology would be in certain types of robotics, where a more human-like sense of reasoning would be applied -- such as with self driving cars -- whereas Machine Learning is more focused on analysis and logic.
In this article, we will focus on Machine Learning, as a fundamental concept for building Marketing Analytics systems.
Continue reading: https://www.multifamilyinsiders.com/multifamily-blogs/brandon-hornibrook-multifamily-marketing-machinelearning-analytics?utm_source=MHN&utm_medium=MHN&utm_campaign=Content
