Customer perceived value is an oft-used term in marketing that looks at how consumers view services and judge their value. Additionally, customer-perceived value looks at the ability of a business or sales team to adequately meet customer needs and/or expectations.
To truly understand and maximize customer-perceived value, businesses must accumulate insights from all customer conversations and convert them into a reference knowledge base. Through conversational artificial intelligence (AI), businesses not only can enhance their customer interactions, like within sales or customer care, but also help businesses gain a competitive advantage, improving their reputation and market share. In its simplest form, customer-perceived value is calculated by subtracting the total customer cost from the total customer value. However, understanding how to extract value and incorporate data insights allows businesses to properly analyze customer-perceived value, improving customer satisfaction and increasing profitability.
Focusing on Personalization and the Processing of Information
To maximize customer-perceived value, businesses must understand the meaning of a value proposition, comparing the benefits and best attributes of services with the price that businesses ask their customers/clients to pay. With conversational intelligence and the AI tools used to show it, businesses can better identify and indicate where the true value is within customer interactions, making sales conversations more straightforward.
Continue reading: https://www.mytotalretail.com/article/can-conversational-ai-boost-customer-perceived-value/
To truly understand and maximize customer-perceived value, businesses must accumulate insights from all customer conversations and convert them into a reference knowledge base. Through conversational artificial intelligence (AI), businesses not only can enhance their customer interactions, like within sales or customer care, but also help businesses gain a competitive advantage, improving their reputation and market share. In its simplest form, customer-perceived value is calculated by subtracting the total customer cost from the total customer value. However, understanding how to extract value and incorporate data insights allows businesses to properly analyze customer-perceived value, improving customer satisfaction and increasing profitability.
Focusing on Personalization and the Processing of Information
To maximize customer-perceived value, businesses must understand the meaning of a value proposition, comparing the benefits and best attributes of services with the price that businesses ask their customers/clients to pay. With conversational intelligence and the AI tools used to show it, businesses can better identify and indicate where the true value is within customer interactions, making sales conversations more straightforward.
Continue reading: https://www.mytotalretail.com/article/can-conversational-ai-boost-customer-perceived-value/
