If you’ve ever asked a question of Alexa or Siri, you’re familiar with artificial intelligence (AI), whether you realize it or not. AI has become almost ubiquitous in our personal lives, and its usefulness hasn’t been overlooked by the business world either. In fact, AI is being used by a wide variety of businesses and business professionals in a wide array of roles to automate rote and repetitive tasks and to make predictions based on insights gleaned from massive amounts of data.
These two capabilities make AI an obvious business solution for marketers. The difference between AI and traditional marketing automation is that in the past people had to tell systems what to do through human programming. AI is based on the concept of machine learning—the AI itself makes decisions and becomes more “knowledgeable” with every interaction it has.
“AI-driven data analysis has the potential to provide marketing decision makers with strategic information about their target audiences in record time,” says Paul Herrera, chief operating officer and cofounder of Maven Road, a business intelligence firm.
These capabilities are helping marketers in a variety of ways.
The Marketing AI Institute’s “2021 State of Marketing AI Report” offers some insights into how marketers are currently using AI and how they might use it in the future, based on responses from 400 marketers. The majority of those respondents (71 percent) say that AI is already either “very” (37 percent) or “somewhat” (34 percent) important to their success. Those already using AI say that they’re using it for the following:
Continue reading: https://www.destinationcrm.com/Articles/Editorial/Magazine-Features/Can-AI-Really-Be-Trusted-151636.aspx
These two capabilities make AI an obvious business solution for marketers. The difference between AI and traditional marketing automation is that in the past people had to tell systems what to do through human programming. AI is based on the concept of machine learning—the AI itself makes decisions and becomes more “knowledgeable” with every interaction it has.
“AI-driven data analysis has the potential to provide marketing decision makers with strategic information about their target audiences in record time,” says Paul Herrera, chief operating officer and cofounder of Maven Road, a business intelligence firm.
These capabilities are helping marketers in a variety of ways.
The Marketing AI Institute’s “2021 State of Marketing AI Report” offers some insights into how marketers are currently using AI and how they might use it in the future, based on responses from 400 marketers. The majority of those respondents (71 percent) say that AI is already either “very” (37 percent) or “somewhat” (34 percent) important to their success. Those already using AI say that they’re using it for the following:
Continue reading: https://www.destinationcrm.com/Articles/Editorial/Magazine-Features/Can-AI-Really-Be-Trusted-151636.aspx
