Blockchain technology and NFTs are promising technologies, several major businesses have already begun to use them and proved that they can produce actual engagement.
B2B Marketers are constantly looking for new methods and technologies to achieve a competitive edge, so it’s not a surprise that there’s been a bit of talk about how NFTs and blockchain technology may help companies.
What Are NFTs?
NFT – also known as Non-Fungible Token. Fungible means something which can be exchanged with something which holds similar value. For example, cryptocurrencies are fungible because they employ a digital public record of transactions known as a blockchain.
NFTs are digital assets that can be purchased and traded using blockchain technology. However, unlike cryptocurrencies, NFTs are not fungible, and they are classified as a separate category of assets.
Some NFTs sold in the recent market for millions of dollars, including an NFT by digital artist Beeple that sold for an eye-watering $69.3 million at Christie’s in March.
NFTs for B2B Marketers
NFTs are extremely versatile and may be utilized for almost anything today. B2B marketers initially might have difficulty visualizing how NFTs may be linked to their marketing plan. NFTs may be considered a direct approach to engage with your consumers — ownership is a strong concept that fosters a tighter link between your customer and your business.
B2B marketers may profit from NFTs in a variety of ways, including:
Continue reading: https://martechseries.com/mts-insights/staff-writers/benefits-of-blockchain-and-nft-for-b2b-marketers/
B2B Marketers are constantly looking for new methods and technologies to achieve a competitive edge, so it’s not a surprise that there’s been a bit of talk about how NFTs and blockchain technology may help companies.
What Are NFTs?
NFT – also known as Non-Fungible Token. Fungible means something which can be exchanged with something which holds similar value. For example, cryptocurrencies are fungible because they employ a digital public record of transactions known as a blockchain.
NFTs are digital assets that can be purchased and traded using blockchain technology. However, unlike cryptocurrencies, NFTs are not fungible, and they are classified as a separate category of assets.
Some NFTs sold in the recent market for millions of dollars, including an NFT by digital artist Beeple that sold for an eye-watering $69.3 million at Christie’s in March.
NFTs for B2B Marketers
NFTs are extremely versatile and may be utilized for almost anything today. B2B marketers initially might have difficulty visualizing how NFTs may be linked to their marketing plan. NFTs may be considered a direct approach to engage with your consumers — ownership is a strong concept that fosters a tighter link between your customer and your business.
B2B marketers may profit from NFTs in a variety of ways, including:
Continue reading: https://martechseries.com/mts-insights/staff-writers/benefits-of-blockchain-and-nft-for-b2b-marketers/
