Brianna White

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Jul 30, 2019
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In today’s $200 billion gaming industry, game developers are continually searching for new concepts and ways to keep players engaged and playing. In such a competitive and fast-moving industry, developers are obligated to closely monitor the marketplace and analyze player behavior within their games. Left to humans, that’s extremely manual and time-consuming work.
But left to technological solutions that can recognize patterns and adapt to their environments, developers can focus on the more creative aspects. AI, in particular, is already showing developers how to create better in-game experiences and develop their games more efficiently.
As gaming becomes more immersive and realistic, and as community and interaction become more important, users are increasingly looking for ways to feel connected to each other within a game.
AI is a tool that many game developers are using to build those connections, deepen engagement and generate new content and interactive stories. They’re able to do this by collecting opted-in data from users and analyzing user behavior to understand how gamers play, where they are most deeply or most frequently engaged and what factors lead them to stop playing. Those insights allow developers to fine-tune gameplay and locate new opportunities for monetization.
AI is also valuable for improving gameplay, not only in terms of realism in design and avatar interactivity but also suiting the gamer’s specific skill level and method of play. Think of enemies and obstacles within a game. NPCs (non-player characters) must be trained to move around obstacles, and AI can facilitate that training. It can also facilitate better pathfinding by detecting the shortest path between two points that any characters need to traverse.
Continue reading: 
https://www.forbes.com/sites/forbesbusinesscouncil/2022/09/26/artificial-intelligences-transformative-effect-on-the-gaming-industry/?sh=364ada7f345c
 

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