It sounds odd, but some folks are much better at Googling than others. They find the link first, whether it's tickets for a show, a niche answer to a trivia question or a pair of shoes you've lusted for since you saw them on TV. They've been raised by search engines, but they aren't intimidated by the vastness of an open-ended search. They're master keyword manipulators.
And in the era of search engine optimization, there's less chance involved once you type in a high volume keyword: there's a company out there tailoring its content to your chosen search, and a million others chasing its tail. When you search "boots for men," for example, you'll probably run into Gear Patrol's boots buying guide. It's there for good reason, too — it's comprehensive, informative and flooded with stylish boots for men. This time, Google worked — it took you to content that matched your query. But what if your search was a little more abstract, like a description of the type of boot you wanted?
Try "Boots that are Yellowstone rancher meets Ralph Lauren," for example. Google probably won't get what you mean. If you take it to ASOS, you'll get no matches; same on Nordstrom — or even Amazon. Even Instagram, which has been trying to pivot to e-commerce for months now, won't fetch you the proper results, if any products at all.
Continue reading: https://www.gearpatrol.com/style/a41843710/artificial-intelligence-shopping/
And in the era of search engine optimization, there's less chance involved once you type in a high volume keyword: there's a company out there tailoring its content to your chosen search, and a million others chasing its tail. When you search "boots for men," for example, you'll probably run into Gear Patrol's boots buying guide. It's there for good reason, too — it's comprehensive, informative and flooded with stylish boots for men. This time, Google worked — it took you to content that matched your query. But what if your search was a little more abstract, like a description of the type of boot you wanted?
Try "Boots that are Yellowstone rancher meets Ralph Lauren," for example. Google probably won't get what you mean. If you take it to ASOS, you'll get no matches; same on Nordstrom — or even Amazon. Even Instagram, which has been trying to pivot to e-commerce for months now, won't fetch you the proper results, if any products at all.
Continue reading: https://www.gearpatrol.com/style/a41843710/artificial-intelligence-shopping/
