AI copywriting support has been around for a few years with tools including Jasper AI, which uses language models to suggest content for everything from Facebook ads to blog posts. Now that an AI has created its first Cosmo cover, it’s pretty clear that AI art has arrived in the ad industry, along with the worry that it might be a threat to jobs—maybe even the sanctity of human creativity itself.
But it’s important to consider that a human artist, Karen X. Cheng, was at the helm of the Cosmo project, using OpenAI’s Dall·E 2 as a different kind of creative tool. Because without good creative guidance, the output isn’t that great—as in Dall·E 2 interpreting an “Ad Age magazine cover:”
To get a more creative result requires a lot of interplay and dancing together with concepts and variations, riffing as you would alongside a creative partner with an end result in mind.
In the near term, at least, AI isn’t here to take our jobs—it’s here to spark and multiply our ideas, make work easier and generate better results for clients in the process.
Computer-generated art goes back decades. In the 1960’s, programmer Harold Cohen developed AARON, a computer capable of creating basic black and white images.
Continue reading: https://adage.com/article/opinion/artificial-intelligence-and-creative-marketing-how-brands-and-agencies-should-experiment/2428376
But it’s important to consider that a human artist, Karen X. Cheng, was at the helm of the Cosmo project, using OpenAI’s Dall·E 2 as a different kind of creative tool. Because without good creative guidance, the output isn’t that great—as in Dall·E 2 interpreting an “Ad Age magazine cover:”
To get a more creative result requires a lot of interplay and dancing together with concepts and variations, riffing as you would alongside a creative partner with an end result in mind.
In the near term, at least, AI isn’t here to take our jobs—it’s here to spark and multiply our ideas, make work easier and generate better results for clients in the process.
Computer-generated art goes back decades. In the 1960’s, programmer Harold Cohen developed AARON, a computer capable of creating basic black and white images.
Continue reading: https://adage.com/article/opinion/artificial-intelligence-and-creative-marketing-how-brands-and-agencies-should-experiment/2428376
