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Kathleen Martin

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As per a study, 91.5 percent of the firms are reported to have an interest in investing in artificial intelligence technology. Growth in the use of automation, 5G, databases, cloud computing, and much more are driving the demand for artificial intelligence.
Various industries are incorporating AI in their processes to improve customer experience and business operations. Small and medium enterprises are utilizing this technology to optimize performance and functions at minimum costs.
The ability of AI to detect cyber threats is anticipated to drive its integration in the cybersecurity services. For instance, in August 2021, Stellar Cyber, a next-generation security platform collaborated with BlackBerry, the iconic smartphone brand, to accelerate the utilization of AI security solutions by MSSPs (Managed Service Providers) and enterprises. 
How AI is Used in Business Currently?
Key industry players such as Azure Cognitive Services, IBM, and Einstein AI platform are incorporating AI in businesses for optimized infrastructure, cloud tools, and to meet the demand for virtualization.
Manufacturing, retail, telecom and IT are businesses that can use AI in the future. The potential to enhance product quality, manage inventory, decrease downtime, and real-time forecasting by AI solutions is surging these businesses. Here are three ways in which businesses are using AI in today’s time. 
1. To Augment Customer Experience
Dynamic and competitive business environment coupled with customer engagement is driving the adoption of AI technology, in order to provide personalized services in real-time. Businesses such as e-commerce, financial services, healthcare, and other industries are shifting towards AI to build customer experience.
For instance, in December 2021, TPG Inc., a customer experience provider platform declared the launch of Anna -- an AI-powered customer experience platform that is capable of evaluating more than 15,000 percent interactions. This technology can offer views on every chat and call communications with the customers.
AI streamlines online experience for the users and helps consumers discover relevant products. This technology enhances customer experience by offering a personalized search. For instance, Netflix displays a different home screen for each user based on the data acquired on their views, preferences, and search history.
AI-driven search saves users the time required to scroll through multiple pages and prevents frustration caused due to impersonal searches. Further, 24/7 customer support provided by AI via chats, emails, messaging, and voice helps companies surge their businesses.
Since AI has the capacity to analyze surplus data in limited time, it utilizes predictive analytics to produce insights that estimates the interactions between a brand and customer. This predictive engagement provides knowledge on how and when to communicate with customers.
2. For Predictive Analytics
AI predictive tools enable physicians to be effective in workflows, make treatment plans, and medical decisions. Artificial intelligence technology analyzes surplus data gathered from EHR/EMR or telemedicine platforms, hence predicting diseases, diagnosis, patients’ needs, and medications.
Continue reading: https://betanews.com/2022/01/29/artificial-intelligence-and-business/
 

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