- Artificial empathy allows brands to target individual consumer needs.
- AI can be used to analyze customer behavior at scale for personalized insights.
- But artificial empathy still needs human input and interpretation to work most effectively.
Artificial intelligence combined with a human-centric approach to marketing might seem like a contrarian model. But the truth is that machine learning, AI and automation are vital for brands today to transform data into empathetic, customer-centric experiences. For marketers, AI-based solutions serve as a scalable and customizable tool capable of understanding the motive behind consumer interactions. This is the power of artificial empathy: When brands target individual consumer needs and connect with them at a deeper level than mere transactional exchanges. When it comes to empathetic machines, Hollywood may have made us think of the likes of Wall-E: robots with emotions. But artificial empathy is fundamentally about giving technology the ability to discover and respond to human emotions.
Artificial empathy and data application
Technology provides us with insights about what the customer has done, but also nuggets and nuances that help anticipate future needs. But to mine them means analyzing reams of data to detect wider patterns or evolving preferences. Businesses cannot just rely on research and data teams to glean what customers are throwing back at them. The need right now is to be active listeners with ears on the ground and an ability to respond in real time.
Continue reading: https://www.weforum.org/agenda/2022/04/artificial-empathy-artificial-intelligence/
