Tell us the most cutting-edge AI trends you think would transform Marketing and Sales organizations.
We have seen firsthand how AI is transforming the performance of digital marketing. With the privacy-first era upon us, it’s essential that digital marketing leaders future-proof their media strategies and related advertising technology stacks. This is especially true for advertisers who focus on paid media and the surrounding ecosystem. To assist this group, Scibids AI deploys powerful ad decisioning with up to 70% performance improvement across all addressable media without using cookies, cross-site tracking, or PII to target users.
The marketing world didn’t need to read Google’s early 2021 announcement about removing support for third-party cookies to be reminded that it has a big problem with privacy in general and cross-site tracking in particular. Moreover, the end of cookies will dramatically impact advertisers’ ROI if they continue to rely on behavioral targeting techniques in the years to come. Fortunately, the knowledge exists to create privacy-preserving technologies that rise above the confusing and contorted, cookie-filled digital ecosystem that’s generated such animosity among consumers, web content, and the brands who pay for it all.
AI is raising expectations in marketing, and expectations should be high. Few industries present such an ideal environment for the deployment of machine learning — the scale is global and growing, the operational challenges are mighty, and data availability is near real time. And few industries are as important — digital marketing enables our global marketplace of ideas to thrive, which is why we think privacy-friendly AI will transform marketing overall.
Continue reading: https://aithority.com/technology/martech/aithority-interview-with-remi-lemonnier-co-founder-president-at-scibids/
We have seen firsthand how AI is transforming the performance of digital marketing. With the privacy-first era upon us, it’s essential that digital marketing leaders future-proof their media strategies and related advertising technology stacks. This is especially true for advertisers who focus on paid media and the surrounding ecosystem. To assist this group, Scibids AI deploys powerful ad decisioning with up to 70% performance improvement across all addressable media without using cookies, cross-site tracking, or PII to target users.
The marketing world didn’t need to read Google’s early 2021 announcement about removing support for third-party cookies to be reminded that it has a big problem with privacy in general and cross-site tracking in particular. Moreover, the end of cookies will dramatically impact advertisers’ ROI if they continue to rely on behavioral targeting techniques in the years to come. Fortunately, the knowledge exists to create privacy-preserving technologies that rise above the confusing and contorted, cookie-filled digital ecosystem that’s generated such animosity among consumers, web content, and the brands who pay for it all.
AI is raising expectations in marketing, and expectations should be high. Few industries present such an ideal environment for the deployment of machine learning — the scale is global and growing, the operational challenges are mighty, and data availability is near real time. And few industries are as important — digital marketing enables our global marketplace of ideas to thrive, which is why we think privacy-friendly AI will transform marketing overall.
Continue reading: https://aithority.com/technology/martech/aithority-interview-with-remi-lemonnier-co-founder-president-at-scibids/
